In anticipation of the autumn travel season, we are launching a promotional campaign coinciding with the release of the 'Adult Holiday Club Pass.' JR East Tourism & Sales will offer travel packages combining rail passes and accommodations, along with unique local departure tours that allow deeper experiences of Eastern Japan’s charms, supporting autumn rail travel.

The 'Adult Holiday Club Pass' is a free pass allowing unlimited travel for five consecutive days within designated areas of JR East Japan and JR Hokkaido. The price varies depending on the designated travel zone.

Now is the perfect time to consider joining the Adult Holiday Club.

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1. Campaign: Win JRE POINTS by Using the 'Adult Holiday Club Pass × Accommodation-Only Plan'

Application Period: Until Saturday, September 12, 2026

※ The 'Accommodation-Only Plan' can be booked immediately. Those who have already booked are also eligible.

Eligible Stay Period: Monday, August 31, 2026 – Saturday, September 12, 2026

Prize: 10,000 JRE POINTS awarded by lottery to 50 winners

How to Participate:

Register as a member of 'ekinet' and link your JRE POINT membership number via the 'ekinet' My Page in advance. Then meet the following two conditions:

① Purchase and use the Adult Holiday Club Pass

② Purchase and use the 'Accommodation-Only Plan' on the ekinet website

※ Conditions for using the 'Adult Holiday Club Pass':

- Eligible passes include the 'Adult Holiday Club Pass: Eastern Japan' and the 'Adult Holiday Club Pass: Eastern Japan & Hokkaido'.

- Purchase must be made via ekinet.

※ Conditions for using the 'Accommodation-Only Plan':

- Book the 'Accommodation-Only Plan' on ekinet after logging in.

- The total accommodation cost must be at least 10,000 yen (sum of all stays within the eligible period). The accommodation must be located within the Adult Holiday Club Pass usage area.

Eligible Areas: Hokkaido, Tohoku (Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima), Kanto (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma), Yamanashi, Niigata, Nagano, Shizuoka (Izu)

Accommodation-Only Plan Details

We also offer an exclusive 'Accommodation-Only Plan' for Adult Holiday Club members.

Enjoy attractive benefits such as discounted rates compared to standard plans and member-only perks.

Check the detailed plan list here.

Adult Holiday Club Member-Only Plan

<Chance to Double Your Winning Probability!>

Those registered on the Adult Holiday Club member site's My Page will have their winning probability doubled!

Register Here

Please review the campaign details and participate.

Campaign Details

2. Local Departure Tours to Shirakami Sanchi, Dewa Sanzan, and Shimokita Peninsula – Now on Sale for Pass Usage Period

We have prepared local departure tours aligned with the Adult Holiday Club Pass usage period.

Enjoy day trips and more that efficiently cover tourist spots difficult to reach individually, without the hassle of transportation.

※ These tours are available to all, even those who have not purchased the Adult Holiday Club Pass.

Local Departure Tour Details

[Examples of Tours]

(1) Guided Hiking Tour of the World Heritage Beech Forest 'Shirakami Sanchi' – Day Trip

[World Heritage] Shirakami Sanchi – Nishimeya (Image)

Departure/Arrival: Aomori Station / Shin-Aomori Station

Departure Date: Wednesday, September 9, 2026

Tour Price: 16,800 yen per adult

Tour Overview:

Hike through the World Heritage site Shirakami Sanchi with a guide! We will take you along the 'World Heritage Trail Beech Forest Walkway,' a relatively easy path where you can experience the magnificent natural beech forest. Expert nature guides will provide detailed explanations!

(2) The Rare Horse-Year Oen-nen at Mt. Haguro! Visit Dewa Sanzan Shrine and the Five-Storied Pagoda of Mt. Haguro in a Special Year

Dewa Sanzan Shrine – Sankon-Saishaden (Image)

Departure/Arrival: Yamagata Station

Departure Dates: Thursday, September 3, 2026; Sunday, September 6, 2026

Tour Price: 15,800 yen per adult

Tour Overview:

2026 (Year of the Horse) marks the rare 12-year Oen-nen at Mt. Haguro. It is believed that visiting during the Oen-nen brings multiplied divine blessings and the benefits of 12 years. We will guide you to visit Mt. Haguro in this special year.

(3) Scenic Tour of 'Oku-Nikko Stream' and 'Kabushima Shrine' with Free Time at Hachinohe's Food Market 'Hachimise Center'

Oku-Nikko Stream (Image)

Departure/Arrival: Hachinohe Station

Departure Date: Tuesday, September 8, 2026

Tour Price: 14,800 yen per adult

Tour Overview:

Safely explore 'Oku-Nikko Stream,' one of the scenic highlights of Towada-Hachimantai National Park, with a guide. Experience the power of beautiful nature.

(4) 2-Day Tour of the Scenic Northernmost Tip of Honshu, 'Shimokita Peninsula,' Featuring 'Omachi Maguro'

Cape Ōma (Image)

Departure/Arrival: Hachinohe Station

Departure Date: Saturday, September 5, 2026

Tour Price: 53,800 yen per adult (double occupancy)

Tour Overview:

Visit famous sites on the northernmost tip of Honshu, the 'Shimokita Peninsula,' such as Osorezan and Hotokegaura, which are difficult to access individually. On the second day, enjoy lunch featuring 'Omachi Maguro,' famous as the finest tuna, including akami, chutoro, and otoro, in a 'Maguro Donburi' bowl.

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※ Reservations for these tours are not eligible for the '1. Campaign: Win JRE POINTS by Using the Adult Holiday Club Pass × Accommodation-Only Plan'.

3. Support from 'Eki Tabi Concierge'

The 'Eki Tabi Concierge' offers various guidance services related to the 'Adult Holiday Club' by reservation. We provide information on membership, sale of discounted tickets, the 'Adult Holiday Club Pass,' member-exclusive tours, and various membership benefits. Feel free to consult us.

Make a Reservation Here

About Our Vision

'Enriching people's lives through the creation of tourism flows,

and co-creating new value and a sustainable society with local communities.'

JR East Tourism & Sales Co., Ltd. is a unique tourism flow creation company that combines direct customer engagement with regional connections through the JR East Group network.

We deliver the wonder and emotion of travel to our customers and to local communities, contributing to the realization of new value and a sustainable society.

View Sustainable Tourism Project

https://www.jre-vts.com/business/sustainable/

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: JRE POINT