JR Central Food Service Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Kenichi Iwashita) will release a special edition 'TOICA' transportation card featuring the company's original dessert character 'Piyorin' to commemorate its 15th anniversary.
◆ Limited Edition Design Featuring Piyorin and the TOICA Chick
The 'Piyorin TOICA' features a design showcasing both Piyorin and the TOICA mascot character side-by-side, both sharing the 'chick' motif. The card will be available at major conventional line stations within the TOICA service area, as well as in a set with a custom paulownia wood storage box on the 'JR Tokai MARKET' online site.
* The card face design is identical across both sales channels.
<Product Overview>
1. Piyorin TOICA via JR Tokai MARKET
The paulownia wood storage box is manufactured by GoForward Co., Ltd., a company committed to SDGs, including the use of domestically sourced thinned wood. Each box is handmade by artisans and features a special 15th-anniversary illustration.
- Application Period: May 22, 2026, 10:00 AM – August 31, 2026, 11:59 PM - Location: JR Tokai MARKET special page (https://market.jr-central.co.jp/shop/g/gpiyorintoica/) - Price: 4,980 JPY (tax and shipping included) - Quantity: Max 3,000 sets - Shipping: Starting late in the month following the order/payment date.
2. Piyorin TOICA at Stations
- Launch Date: Starting late May 2026, sequentially by location. - Location: Automatic ticket machines and TOICA counters within the TOICA service area. - Price: 2,000 JPY
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: TOICA