Stay Comfortable During Your Commute Even in Extreme Heat: VIS Launches New High-Function Items in the 'ICE BEAUTY' Series!

VIS, a women's fashion brand operated by JUN Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Susumu Sasaki), has unveiled the 'ICE BEAUTY' series, which combines excellent functionality for hot summers with sophisticated styling, along with a one-week coordinate proposal. With severe heat expected again this year, VIS is releasing items that can be worn from the office to holidays, accompanied by a one-week coordinate guide, for working women who want to stay stylish despite the heat. In addition to a cool feel, the 'ICE BEAUTY' series features UV care and machine-washable functions, balancing beautiful silhouettes with comfort. It allows for a polished look even during the hot season. This series lightens up summer fashion for everything from daily commutes to weekend outings. The 'ICE BEAUTY' series combines the beautiful silhouette design that VIS excels at with features perfect for summer. In addition to contact cooling, it includes UV care, allowing for comfortable wear from summer through the lingering heat of early autumn. Furthermore, the machine-washable specification makes it easy to keep clean during the sweaty season. (The article continues with detailed product information and store details.)