GEEKS RULE's Latest Collaboration T-Shirts with Cannes 4-Winning Film 'SIRAT' to Launch Exclusively at Omotesando Hills 'ODORIBA' on June 5, 2026

Jun Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Susumu Sasaki; hereinafter 'Jun') will launch two types of collaboration T-shirts featuring the latest work 'SIRAT' by 'GEEKS RULE' at the pop-up store 'ODORIBA' currently being held at Omotesando Hills, on Friday, June 5, 2026.

'SIRAT' is a highly talked-about film that achieved four awards including the Jury Prize at the 78th Cannes Film Festival (2025) and has received high praise at numerous international film festivals, including an Academy Award nomination.

The GEEKS RULE team was deeply impressed by this film, and the collaboration was realized from a desire to preserve the work for future generations.

'SIRAT' is an epic road movie set in the Moroccan desert, whose overwhelming visual beauty and sound experience have been highly acclaimed worldwide. Furthermore, since its screening at the Cannes Film Festival, a message has been sent to viewers asking them to 'keep the secret for those who will watch it later,' making the shocking story development strictly spoiler-free.

This collaboration T-shirt intentionally uses monochrome photos to express the visual beauty shot on 16mm film, such as the rough texture of the desert and the 'deep shadows' created by the strong sunlight. To recreate the film's overwhelming impact, it features difficult, maximum-size hand-printed photo prints on both sides. It uses a different ink-bleeding print from regular GEEKS RULE, resulting in a garment that can be enjoyed as it ages over time.

Ahead of the general sale of 'GEEKS RULE,' you can purchase these shirts first at 'ODORIBA.'

Please take this opportunity to check them out in-store.

[Product Overview]

Product Name: SIRAT × GEEKS RULE SILKSCREEN PRINTING T SHIRT vol.01

Color: White

Sizes: M, L, XL, XXL

Price: ¥11,000 (tax included)

Product Name: SIRAT × GEEKS RULE SILKSCREEN PRINTING T SHIRT vol.02

Color: White

Sizes: M, L, XL, XXL

Price: ¥11,000 (tax included)

[Overview]

Release Date: Friday, June 5, 2026

Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001, Omotesando Hills Main Building, Open Grand Staircase

Business Hours: 11:00 - 20:00

Payment Methods: Fully cashless (cash not accepted)

Instagram @va.tokyo https://www.instagram.com/va.tokyo/

[About SIRAT]

A road movie that depicts the journey of a father and son who participate in a desert rave party to find their missing daughter, blending a fantastical story with cool dance music, garnering attention in its home country of Spain and across Europe.

Luis drives with his son Esteban from the mountainous region of Morocco deep into the desert to find his daughter, who disappeared after attending a rave party in the desert. They eventually arrive at an outdoor rave venue where reality and hallucinations blur, but their daughter is no longer there. The father and son chase a group of rave attendees, heading towards the next rave venue where they believe their daughter might have gone...

The father Luis is played by Sergi López ('Pan's Labyrinth'). Oliver Laxe ('Fire Will Come') directed and wrote the script, and the production includes the renowned Spanish master Pedro Almodóvar. The title 'SIRAT' means 'path' in Arabic, and in a religious sense, it symbolizes the narrow bridge stretched over heaven and hell on Judgment Day. It was entered in the Competition section of the 78th Cannes Film Festival in 2025, winning four awards including the Jury Prize. It was nominated for the International Feature Film Award and the Sound Award at the 98th Academy Awards.

Produced in 2025 / 115 minutes / PG12 / Spain-France co-production

Original or English Title: Sirāt

Distributor: Transformer

Theatrical Release Date: June 5, 2026

https://transformer.co.jp/m/sirat/

© 2025 LOS DESERTORES FILMS, A.I.E., TELEFÓNICA AUDIOVISUAL DIGITAL, S.L.U., FILMES DA ERMIDA, S.L., EL DESEO DA, S.L.U., URI FILMS, S.L., 4A4