What is the corporate philosophy under which JVCKENWOOD sponsors motorsports?

The corporate philosophy is "Creating excitement and peace of mind for the world's people."

Since which season has JVCKENWOOD continuously sponsored the SUPER GT series?

JVCKENWOOD has continuously sponsored the SUPER GT series since the 2013 season.

What kind of in-car equipment does JVCKENWOOD develop for vehicles?

JVCKENWOOD develops car navigation systems, car audio, and drive recorders.

How many GT500 class cars will JVCKENWOOD supply in-car cameras to for the 2026 season?

JVCKENWOOD will supply in-car cameras to all GT500 class cars, which is 14 vehicles.

Regarding Domestic Motorsports Sponsorship Activities

Q: Where will the KENWOOD brand logo be displayed through this sponsorship?

It will be displayed on the racing cars and racing suits of the supported teams and drivers.

Published Apr 10, 2026 8:12 PM ・ Updated Jun 18, 2026 10:35 PM ・ 4 min read ・ Source: PR TIMES

JVCKENWOOD continues its sponsorship of Japan's premier motorsports series, "SUPER GT." They invest cutting-edge technology and feed back experiences from harsh racing environments into product development, aiming to expand KENWOOD brand recognition and create excitement.

JVCKENWOOD Corporation will continue its domestic motorsports sponsorship activities this year. Motorsports is a dramatic sporting event where participating companies bring together cutting-edge technology, challenging extremes and engaging in fierce competition. We empathize with the creation of excitement through this technology, and under our corporate philosophy of "Creating excitement and peace of mind for the world's people," we sponsor motorsports. Furthermore, we feed back the experience and technology cultivated in such demanding race fields into our future product development.

Through this sponsorship, the KENWOOD brand logo will be displayed on the racing cars and racing suits of the supported teams and drivers. This aims to increase KENWOOD brand recognition among motorsports and automobile fans.

1. Initiatives as a Series Sponsor for Japan's Premier Motorsports "SUPER GT"

Since the 2013 season, we have continuously sponsored "SUPER GT," Japan's premier motorsports series. We develop in-car equipment such as car navigation systems, car audio, and drive recorders, and we believe there is a high affinity with "SUPER GT," which features races with GT cars modified from production vehicles.

Furthermore, since the 2014 season, we have been supplying in-car cameras specifically developed for "SUPER GT" utilizing our unique video technology. For the 2026 season, we will continue to supply these cameras to all GT500 class cars (14 vehicles) and 6 GT300 class cars in all series races, delivering the excitement of the races without omission through powerful visuals.

Operated by GT Association Co., Ltd., it is one of Japan's leading premier motorsports events, with various car manufacturers from around the world participating. Production cars are modified according to regulations, and two classes of race cars (GT cars), GT500 and GT300, with different performance and speed depending on the extent of modification, run together to compete for speed.

・"SUPER GT" Official Site

・YouTube™ "SUPER GT Official Channel"

<img src="https://prcdn.freetls.fastly.net/release_image/45133/615/45133-615-82f4e3

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Source: PR TIMES
Category: Event

Regarding Domestic Motorsports Sponsorship Activities

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