Nationwide 10 Branches! Men's Eyebrow Salon 'KEGIRAI Nagoya' Surpasses 1,500 Monthly Users and 1,300 Google Reviews

The Growth of Men's Eyebrow Salon 'KEGIRAI'

As the male beauty market continues to grow, K2 Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Ken-sho Kaneda), which operates the men's eyebrow salon 'KEGIRAI,' has announced that its Nagoya branch has surpassed 1,500 monthly users and 1,300 cumulative Google reviews.

Recent trends show an increase in search demand for 'Men's Eyebrow Salon Nagoya,' reflecting a heightened consciousness toward 'first impressions' in business, dating, and SNS settings, leading to a surge in male salon users.

### The Rise in the Male Beauty Market and Eyebrow Demand

While male grooming was once limited to a niche audience, it is now a standard practice for office workers, students, and executives who seek 'cleanliness' and 'attractiveness.' As eyebrows significantly impact facial impressions, many men are turning to professionals for help with shaping and matching features.

KEGIRAI offers customized designs based on skeletal, muscular, and hair-flow analysis unique to men, ranging from natural looks to specific styles tailored to client needs.

### 'KEGIRAI Nagoya': Supporting over 1,500 monthly clients

Serving as the main location for the 10-branch nationwide network, KEGIRAI Nagoya attracts many male users. In the Tokai region, the chain also includes the Meieki, Kanayama, and Gifu branches.

Currently, the branch receives over 1,500 visitors per month, gaining support particularly among students, sales professionals, and trend-conscious men in their 20s and 30s.

### Proprietary 'Next-Generation Eyebrow Serum'

KEGIRAI has developed a proprietary eyebrow serum aimed at those struggling with thinning eyebrows or damage. The brand intends to focus on both in-store treatments and home care, providing comprehensive support for maintaining male cleanliness.

### Franchise Recruitment

KEGIRAI is currently recruiting franchise owners nationwide. By providing a men-specialized brand, know-how in SNS/MEO marketing, and technical training, the company facilitates entry even for those without prior experience.