"From Car Wash to the Galaxy." WASH!PLAZA®︎ Launches 30th Anniversary Original IP "KINGWASHER™" | Born on Mercury. Landed on Earth.

WASH!PLAZA®︎, a 24-hour coin car wash in Yokohama, Kanagawa Prefecture, will kick off its 30th-anniversary year on April 1, 2026. Along with this, the original character IP "KINGWASHER™" has been launched. A new chapter for the brand begins with a novel storyline of a "car wash set in space."

Launch of the 30th Anniversary Year WASH!PLAZA®︎ is celebrating its 30th anniversary since its establishment in 1996. To commemorate this, we will roll out various initiatives during the anniversary year from April 1, 2026, to the end of March 2027.

The 30th-anniversary logo was also unveiled today. Centered on visuals themed around "bubbles" and "space," we will strengthen our brand messaging throughout the year.

WASH!PLAZA®︎ features spatial designs heavily influenced by American car wash culture.

Launch of Original IP "KINGWASHER™" As a new symbol for WASH!PLAZA®︎, we have announced the bird-like alien character "KINGWASHER™."

KINGWASHER™ has the backstory of being a "car wash owner" who was born on Mercury and landed on Earth, and serves as the central character in the brand's overarching narrative,

"WASH!PLAZA® ORBITAL NETWORK — CLEANING THE GALAXY".