What was the GMV for Japan's TikTok Shop during the week of May 11 according to Kalodata?

The GMV for Japan's TikTok Shop during the week of May 11 was 985 million JPY.

How much did TikTok Shop's GMV grow week-on-week in Japan for the week of May 11 based on Kalodata data?

TikTok Shop's GMV in Japan grew by 14.72% week-on-week for the week of May 11.

How many new fans did TikTok Shop gain in Japan during the week of May 11 as reported by Kalodata?

TikTok Shop gained 2.75 million new fans in Japan during the week of May 11.

Which analytics service released the Japan TikTok Shop market report for the week of May 11?

Kalodata released the Japan TikTok Shop market report for the week of May 11.

What key metric did Kalodata highlight alongside GMV growth for TikTok Shop in Japan for the week of May 11?

Kalodata highlighted an expanding user base with 2.75 million new fans for TikTok Shop in Japan.

[Kalodata Weekly] Japan TikTok Shop Market: GMV Recovers to 985 Million JPY! Expanding User Base with 2.75 Million New Fans and Category-Specific 'Winning Strategies' (Week of May 11)

Published May 21, 2026 1:27 AM ・ Updated Jun 14, 2026 3:44 PM ・ 5 min read ・ Source: PR TIMES

Latest report from TikTok Shop analytics service Kalodata. Japan market GMV for the week of May 11 recovered to 985 million JPY, an increase of 14.72% week-on-week.

Executive Summary

According to the latest data from the TikTok Shop analytics service Kalodata Japan (operated by Kalowave Japan Inc.), the Japan TikTok Shop market saw a recovery in GMV to 985 million JPY (+14.72% week-on-week) for the period of May 11 to 17.

The average selling price reached 1,967 JPY (+10.07%), the highest level in the last four weeks, while the number of new fans grew significantly to 2.755 million (+31.24%), signaling ongoing expansion of the user base.

Meanwhile, the number of new products and total sales volume have not yet reached late April levels, suggesting a lead-up period toward the 'Super Sale' in late May. By category, the leading sector, 'Beauty & Personal Care,' and others are showing a clearer differentiation in optimal sales methods, such as short videos versus live streaming.

Highlights (Week-on-Week)

- GMV: 985 million JPY (+14.72%) - Sales Volume: 501,100 items (+4.23%) - New Products: 16,260 items (+120.95%) - New Fans: 2.7547 million (+31.24%)

*Figures are proprietary data compiled by Kalodata.

Weekly Report

This report is based on analysis generated by 'Kalopilot,' the AI analysis function of the TikTok Shop data analysis tool 'Kalodata.'

Recent 4-Week Trends (Revenue / Sales Volume / Average Selling Price)

- Week of April 20: 1.345 billion JPY / 719,000 items / 1,872 JPY - Week of April 27: 1.119 billion JPY / 606,000 items / 1,847 JPY - Week of May 4: 859 million JPY / 481,000 items / 1,787 JPY - Week of May 11: 985 million JPY / 501,000 items / 1,967 JPY

TOP 10 Categories by Revenue (100 million JPY)

1. Beauty & Personal Care: 2.07 2. Women's Wear & Underwear: 1.27 3. Food & Beverage: 1.14 4. Smartphone & Electronics: 0.72 5. Toys & Hobbies: 0.57 6. Health: 0.54 7. Daily Necessities: 0.40 8. Luggage & Bags: 0.39 9. Men's Wear & Underwear: 0.36 10. Home Appliances: 0.35

Category Trend Analysis

'Beauty & Personal Care' maintains the top spot with 207 million JPY in GMV, strongly driven by short videos. Conversely, 'Food & Beverage' relies mainly on live streaming, while 'Smartphone & Electronics' focuses on video, indicating that optimal content methods are becoming clearer by category.

FACT BOX

Source: PR TIMES
Category: Survey
Products / services: Kalodata / Kalopilot

[Kalodata Weekly] Japan TikTok Shop Market: GMV Recovers to 985 Million JPY! Expanding User Base with 2.75 Million New Fans and Category-Specific 'Winning Strategies' (Week of May 11)

⚡ Key Points