Kansai Super Studio Co., Ltd.'s brand "kansaï yamamoto" is proud to announce its first collaboration collection with the global sports and lifestyle brand "NEW ERA®︎."

The collection will be available from Thursday, April 9, 2026, at NEW ERA stores (excluding New Era Mini Nagoya Station), the official online store, and NEW ERA retailers nationwide.

"kansaï yamamoto" has been transmitting a free and bold aesthetic to the world, originating from designer Kansai Yamamoto (1944–2020), who held Japan's first fashion show in London in 1971, with rich color expressions and energetic styles.

For this collection, iconic motifs of "kansaï yamamoto" such as tigers and dragons, along with the brand's signature "Kanji graphics (ateji - phonetic equivalents)," have been newly drawn for this collaboration and designed in conjunction with NEW ERA's creative team.

Additionally, items featuring graphics used for the 1981-82 Autumn/Winter Paris Collection invitation, created by Terry Johnson (Teruhiko Yumura), known for his unique aesthetic of "Heta-uma" (skillfully unskillful) illustrations, will also be available.

The lineup includes 20 types of energetic and diverse Japonism-inspired items such as caps, hats, T-shirts, and bags.

This collection adds color and vitality to everyday life when incorporated into sports scenes or daily styles.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: NEW ERA®︎
  • Dates in source: 1944–2020