B&V Co., Ltd. (Headquarters: 4-1-1 Mukoyama, Nerima-ku, Tokyo; N. W Nerima Building; Representative Director: Noriharu Watabe), which operates the karaoke chain "Karaoke Kan," began distributing the "Kara-Kan Channel" featuring its official character "Kara♡Mii" as MC from April 7.

Our reason for distributing as a VTuber is to create new customer touchpoints and enhance brand recognition in a more contemporary way.

Karaoke has expanded beyond an in-store experience to become an entertainment that can be easily enjoyed in daily life. By utilizing the expression method of VTuber, we believe we can continuously connect with customers who were difficult to reach through real stores alone, and communicate the brand's appeal in a more familiar and approachable manner.

Furthermore, by fostering interactive communication through streaming, we aim to develop customer relationships beyond one-time store visits into continuous fan communities. Through singing, talking, and planned broadcasts, we will allow customers to experience the unique fun and world view of Karaoke Kan online, enhancing the synergistic effect with the in-store experience!

Moving forward, as an entertainment company, we will continue to challenge new communication methods to deliver the appeal of Karaoke Kan to more customers and strive to improve brand value.

Kara♡Mii's Kara-Kan Channel Karaoke Kan Official YouTube: https://www.youtube.com/@karakan-channel Kara-Kan Channel: https://www.youtube.com/watch?v=PFOM-oX6UIg&feature=youtu.be

We will deliver the latest information and campaigns from Karaoke Kan, introduce events, and host casual chats with guests.

Kara♡Mii Profile Karaoke Kan's official character "Kara♡Mii" transforms into a Vtuber. She serves as the MC for Kara-Kan Channel and is the public relations representative for Karaoke Kan.

◆ Birthday: April 7 ◆ Favorite food: Caprese ◆ Hobbies: Karaoke ◆ Charming points: Large ears, heart mark on cheeks

X: https://x.com/karamii_karakan

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン