"Blueprint: How DNA Makes Us Who We Are" - The culmination of 100 years of genetics research. A groundbreaking popular science book by Robert Plomin, released for the first time for general readers! To commemorate its release, the 7,000-character prologue is being fully unveiled today.

Kawade Shobo Shinsha Co., Ltd. (Shinjuku-ku, Tokyo / Representative Director Yu Onodera) released "Blueprint: How DNA Makes Us Who We Are" (tax-included price 2,640 yen), authored by Robert Plomin and translated by Tanaka, on March 27, 2026.

The scientific answer to the long-standing "nature vs. nurture" (heredity vs. environment) debate has been revealed.

"Blueprint: How DNA Makes Us Who We Are" by Robert Plomin, a world authority in behavioral genetics who elucidated this, is his first popular science book written for general readers.

To what extent do genes influence our personality, intelligence, and behavior, and what is the "DNA revolution" that makes such predictions possible? This book provides a clear and exciting explanation as the culmination of 100 years of genetics research.

Why are people so different from each other? To what extent do family and education influence us?

Hisayasu Ando (behavioral geneticist, Professor Emeritus at Keio University), who provides the commentary, describes this book as "a work that shakes our worldview" and states, "Facts can sometimes be uncomfortable, but we can no longer escape them."

To commemorate the release, the 7,000-character prologue of this global bestseller, which depicts the latest DNA revolution, is being fully unveiled!

In addition to Hisayasu Ando, please enjoy the essence of this book, which has garnered praise from prominent figures and media worldwide, including Steven Pinker (Professor at Harvard University), Steven Mithen (Professor at the University of Reading), and The Guardian (US).

●Release Commemoration: "Blueprint: How DNA Makes Us Who We Are" 7,000-character prologue fully unveiled today!

There's a new kind of fortune-telling. It claims to predict whether a person is at risk for psychological traits such as depression or schizophrenia, and what kind of academic performance they are likely to achieve. What would you think if you heard such a story? That's not all. This fortune-telling can also predict how much wealth a person is likely to accumulate in the future, right at the moment of their birth. Its reliability is impeccable, and it's free from bias. What's more, the cost is only 100 pounds.

It might sound like a typical popular psychology claim about some gimmick that will change your life, but in reality, this fortune-telling is based on cutting-edge science. Its foundation is DNA. In recent years, with the rapid advancement of personal genome analysis, we have become able to understand who we are and predict who we might become in the future, using DNA as a clue. This book introduces this DNA revolution. This revolution makes it possible to predict a person's psychological strengths and weaknesses at the moment of birth, making DNA an extremely personal matter for us. The DNA revolution is truly a game-changer with incredibly profound implications for psychology, society, and each one of us.

This DNA fortune-telling is the culmination of a century of genetics research aimed at uncovering the true nature of what shapes "who we are." When psychology emerged as a scientific discipline in the early 20th century, its focus was on human behavior...