"Blueprint: How DNA Makes Us Who We Are" – The culmination of 100 years of genetic research. A groundbreaking popular science book by Robert Plomin, released for the general public for the first time. To celebrate the launch, a 7,000-character prologue is now available to the public.

Kawade Shobo Shinsha (Shinjuku, Tokyo; CEO: Yu Onodera) released the Japanese translation of "Blueprint: How DNA Makes Us Who We Are" by Robert Plomin (translated by Fumi Tanaka, retail price 2,640 yen including tax) on March 27, 2026.

"Nature vs. Nurture" The scientific answer to this long-standing debate has finally been revealed.

"Blueprint: How DNA Makes Us Who We Are," written by world-renowned behavioral geneticist Robert Plomin, is his first popular science book written specifically for the general reader.

To what extent does genetics influence our personality, intelligence, and behavior? And what is the "DNA Revolution" that makes such predictions possible? This book provides an accessible and exciting summary of 100 years of genetic research.

Why are people different from one another? How much do family and education really influence us?

Jukyo Ando (behavioral geneticist and Professor Emeritus at Keio University), who provided the commentary, describes the book as "a work that shakes our worldview" and notes that "facts can sometimes be unpleasant, but we can no longer run away from them."

To celebrate the release, we are publishing a 7,000-character excerpt of the prologue from this global bestseller, which depicts the latest in the DNA revolution!

Beyond Jukyo Ando, the book has received praise from world-renowned figures and media outlets such as Steven Pinker (Harvard University), Steven Mithen (University of Reading), and The Guardian. We invite you to enjoy the essence of this acclaimed work.

● Launch Celebration: 7,000-character prologue of "Blueprint" now available!

There is a new kind of fortune-telling. It claims to predict whether a person is at risk for psychological traits such as depression or schizophrenia, or how well they might perform academically. How would you feel if you heard that? It doesn't stop there. The fortune-telling can apparently even predict how much wealth a person will accumulate the moment they are born. It is supposedly perfectly reliable and unbiased. Plus, it only costs 100 pounds.

It might sound like the typical claim of pop psychology promising to change your life, but in reality, this "fortune-telling" is based on cutting-edge science. It relies on DNA. In recent years, the rapid advancement of individual genome analysis has allowed us to use DNA as a clue to understand who we are and predict who we might become. This book introduces the DNA revolution. This revolution has made it possible to predict a person's psychological strengths and weaknesses from the moment of birth, making DNA an intensely personal issue for all of us. The DNA revolution is a game-changer with profound implications for psychology, society, and each one of us.

This "DNA fortune-telling" is the culmination of a century of genetic research aimed at identifying what shapes our "individuality." When psychology emerged as a scientific field in the early 20th century, it focused on human behavior...