Kawano Mericlone Co., Ltd. (Headquarters: Mima City, Tokushima Prefecture; President and CEO: Keisuke Kono), which conducts business in Cymbidium (a type of orchid) breeding, seedling production, cultivation, and sales, holds an annual 'Flower Offering' ceremony in June—its founding month—to express gratitude to orchids, especially the Cymbidium varieties it has nurtured and researched for decades. This year’s ceremony was held on Tuesday, June 16, 2026.
The Origin of 'Flower Offering' — The Struggle and Gratitude of Those Entrusted with Life
Through years of Cymbidium research, Kawano Mericlone has focused on the plant’s vitality and developed a proprietary ingredient, 'Cymbidium Whole-Plant Extract,' utilizing the full benefits of the plant. This extract is used in beauty and health products such as the medicinal hair regrowth product 'Ranmu' series, contributing to the beauty and well-being of many people.
The variety used as the raw material is the Cymbidium 'Great Flower Marie Laurencean.'
We intentionally remove this 'Great Flower Marie Laurencean' from its pot during full bloom and use the entire plant to extract the essence. Each time we face this process, we feel a deep sense of responsibility and gratitude for taking life.
'We don’t want to treat it merely as raw material—we want to properly express our gratitude.'
This sentiment is what gave rise to the 'Flower Offering' ceremony.
Why Offer Flowers? — Because We Are a Company That Cultivates the World’s Finest Orchids
In our daily work of breeding and cultivating Cymbidium, we do not view flowers merely as 'products,' but as individual lives.
In particular, 'Great Flower Marie Laurencean' is a flagship Cymbidium developed through years of research and breeding. This variety, highly acclaimed worldwide, is not just a cultivated plant for us, but the crystallization of our long-accumulated technology and passion.
Using this flower as a raw material is both a challenge to unlock the full potential of the plant and an act of receiving the gift of life.
That is why we express our gratitude and respect through the 'Flower Offering' ceremony.
Gratitude for blooming beautifully.
And gratitude for contributing to the beauty and health of many people.
The Flower Offering embodies our unwavering commitment to honoring plant life and passing its blessings on to the future.
Gratitude for Life, Passed to the Future
For over half a century, Kawano Mericlone has walked alongside Cymbidium.
Building on globally recognized achievements in Cymbidium breeding and variety development, we leverage our research expertise to develop products centered on 'beauty and health,' including the medicinal hair regrowth 'Ranmu' series, cosmetics, and health foods.
At the heart of it all is our unchanging belief: 'We want to make everyone happy through orchids.'
The Flower Offering has continued as a significant milestone to express gratitude to the plant lives we encounter daily and to pass on their blessings to the future.
Going forward, we will continue to believe in the infinite potential of orchids and contribute to realizing beauty, health, and a fulfilling life for more people by delivering their value.
About Kawano Mericlone Co., Ltd.
Founded in 1965, Kawano Mericlone Co., Ltd. has operated under the vision of 'making everyone happy through orchids.' Based on Cymbidium breeding and variety development, the company engages in product development of beauty and health items such as medicinal hair regrowth products, operates the tourist facility 'Anmitsukan,' where flowers are exhibited and sold and company products can be purchased. In Cymbidium breeding, the company has developed over 600 varieties cumulatively, with 638 applications to the Ministry of Agriculture, Forestry and Fisheries’ variety registration system—achieving world-class breeding results. At Floriade, the world’s largest horticultural exposition held once every ten years in the Netherlands, the company has won gold awards in both 2002 and 2012.
Leveraging technology developed through orchid research, the company advances product development in beauty and health, including the 'Ranmu' series, skincare products, and orchid-infused red wine 'Ran no Sei.' Additionally, to achieve the SDGs, the company actively contributes to sustainable regional development through environmentally conscious greenhouse management, community-cooperative events, and job creation.
FACT BOX
- Source: PR TIMES
- Category: Event