What is the 'Cardboard VS Helicopter' project?

It's an experiment video where cardboard boxes containing wine bottles are dropped from a helicopter at 100 meters to demonstrate the potential and social value of cardboard to job seekers. It was created as part of Sakurapax's initiative for job seekers.

Where can I watch the video?

You can watch it on the official Sakurapax YouTube channel (https://youtu.be/RKJhWh-1TLs).

What are the details of the campaign?

To commemorate the video release, a gift campaign is being held on the official X account (@SAKURAPAXX) where you can win the 'Ultimate Cardboard' featured in the video. The application deadline is June 19, 2026.

What kind of company is Sakurapax?

Sakurapax is a cardboard and packaging manufacturer based in Toyama Prefecture, founded in 1947, with over 350 employees and annual sales of 10 billion yen. It has won numerous awards, including the WPO 'Worldstar Award', both domestically and internationally.

What are the future plans for the series?

The series, themed 'How far can cardboard withstand?', is a three-part 'VS Cardboard' series. The second installment, 'Cardboard VS Explosion', is planned.

Sakura Pax Co., Ltd. Releases Experimental Video Dropping Cardboard Packages Containing Wine Bottles from a Helicopter at 100 Meters

Published May 20, 2026 7:28 PM ・ Updated Jun 14, 2026 7:40 AM ・ 4 min read ・ Source: PR TIMES

Sakura Pax has released an experimental video, 'Cardboard vs. Helicopter,' dropping a wine-filled cardboard box from 100 meters above, as part of a recruitment initiative to highlight cardboard's durability.

Kayac Inc. (Headquarters: Kamakura, Kanagawa; CEO: Daisuke Yanagisawa) has planned and produced an unprecedented experimental video titled 'Cardboard vs. Helicopter' for Sakura Pax Co., Ltd., a Toyama-based manufacturer of cardboard and product packaging, as an initiative targeting job-seekers. The video involves dropping a wine-filled cardboard box from a helicopter at an altitude of approximately 100 meters. The video was released on Sakura Pax's official YouTube channel on Wednesday, May 20, 2026, coinciding with the company's founding anniversary.

This video is the first in a three-part 'VS Cardboard' series that examines the question, 'How far can cardboard endure?' with both humor and seriousness. It depicts the challenge of cardboard protecting a wine bottle under extreme conditions. The objective of this project is to convey the potential and social value of cardboard to the job-seeking generation, thereby increasing their interest in the industry. To commemorate the release, a gift campaign to win the 'strongest cardboard' featured in the video is being held on the official X account (@SAKURAPAXX) (application deadline: June 19).

Sakura Pax Co., Ltd. (Headquarters: Toyama, Toyama) is a cardboard and packaging manufacturer established in 1947. Boasting high name recognition in the Hokuriku region, the company has grown to achieve 10 billion yen in sales with over 350 employees. In recent years, it has earned numerous awards both domestically and internationally, including the WPO 'WorldStar Award,' and is recognized as a long-standing company attracting attention for its innovative product development.

Video Overview: Release Date: Wednesday, May 20, 2026 Title: 'Cardboard vs. Helicopter' [Cardboard is Sakura Pax]

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Source: PR TIMES
Category: キャンペーン

Sakura Pax Co., Ltd. Releases Experimental Video Dropping Cardboard Packages Containing Wine Bottles from a Helicopter at 100 Meters

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