au x @cosme Co-production: 'Minna de Apude-chu!' Depicting Women's 'Updated' Daily Lives to Launch June 1st

KDDI Corporation, together with istyle Inc., will begin distributing the vertical short-form content 'Minna de Apude-chu!' on official social media accounts such as TikTok starting June 1, 2026. This content views women's self-growth and changes as an 'update,' delivering diverse themes such as romance, work, makeup, fashion, and lifestyle in a short drama format. By depicting worries and realizations on the extension of daily life as relatable conversational dramas, it generates high empathy. In addition to short dramas, content delivering the latest trends and practical information will also be developed. The goal is to create a new media experience for women through a composition that combines entertainment and information. For the planning and production of this content, the planning and production know-how of OASIZ Inc., which has expertise in vertical short-form content and video expression for SNS, will be utilized to create content that resonates with more users. Through the distribution of this content, KDDI and istyle aim to create a new form of information dissemination starting from SNS, as well as create opportunities for co-creation with various companies in the industry, including cosmetic brands.