au Financial Service will launch a new nationwide TV commercial titled 'Atarashitte, Ureshikunai?' (Isn't newness happy?) for the 'au PAY Card' on May 19, 2026.
The 'au PAY Card' underwent a significant design renewal in March 2026, shifting to a simple and stylish aesthetic alongside enhanced functionalities. In this commercial, Minami Tanaka showcases the card's new appeal through a series of catchy and visually striking poses.
The poses were conceived and directed by NOSUKE, a professional dancer and choreographer. By incorporating high-impact movements that viewers might feel compelled to imitate, the CM aims to leave a strong impression of the new card's debut. The soundtrack features a modern arrangement of the classic piece 'The Entertainer,' creating a unified and contemporary atmosphere.
During filming, NOSUKE provided meticulous guidance on angles and positions, even down to the millimeter. Tanaka remarked on the physical demand of the various poses, while NOSUKE praised her performance, giving her a 'perfect 200 out of 100' for her execution and poise.
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- Source: PR TIMES
- Category: キャンペーン