Keikyu Royal Foods Co., Ltd. to Open New 'Onigiri Konga' Store via New Franchise Model: Kawasaki Cinecitta Street Branch Grand Opening on Tuesday, March 31, 2026

Keikyu Royal Foods Co., Ltd. (Location: Ota-ku, Tokyo; President: Kenji Kojima), which manages the food and beverage business for the Keikyu Development Group, will open an 'Onigiri Konga' specialty rice ball shop on March 31, 2026 (Tuesday) on Cinecitta Street in Kawasaki City, Kanagawa Prefecture (1-7-4 Ogawa-cho, Kawasaki-ku, Kawasaki City) as part of a new franchise initiative.

This opening represents a challenge for our company in the franchise business, aimed at developing new business formats and expanding our operational scope.

[“Unpressed” Onigiri Inheriting a Legendary Taste]

The greatest feature of 'Onigiri Konga' is the “unpressed” onigiri, which is prepared on the spot by artisans after an order is placed.

By wrapping the rice without crushing it and allowing air to remain between the grains, we achieve a fluffy texture that crumbles softly in the mouth.

[Takeout-Only Operations in the Kawasaki Area]

The new store is a takeout-only specialty shop located in a prime spot, a 6-minute walk from Keikyu Kawasaki Station and a 4-minute walk from JR Kawasaki Station.

We cater to a wide range of daily life scenarios, including breakfast needs during commutes to work or school, office lunches, and as a side dish for dinner. We provide convenient and authentic “smile food” to station users and visitors to the surrounding area.

Additionally, we offer set menus where you can combine your choice of two onigiri with miso soup or Japanese pickles at a great value, ensuring a highly satisfying product lineup.

[The 3 Commitments of Onigiri Konga]

[Rice] Koshihikari from Iwafune, Niigata Prefecture Features a rich aroma and moderate sweetness. After cooking, the steam is allowed to escape appropriately to achieve a texture with well-defined grains.

[Nori] Carefully Selected Ariake Nori We use highly aromatic and crisp seaweed to gently wrap the fluffy rice and fillings.

[Fillings] Over 20 Types of Handmade Fillings Our popular “Soy Sauce-Marinated Egg Yolk” is a point of pride, prepared over three days. We offer a rich variety ranging from classics to unique options, and it is also possible to combine two types of toppings.

[Future Outlook]

Starting with this opening, Keikyu Royal Foods Co., Ltd. will promote a new growth strategy through our franchise business.

We aim to strengthen the development of attractive, community-rooted food and beverage brands along the Keikyu line and in surrounding areas, providing “high-quality, accessible food” that fits into daily life.

[Store Overview]

Store Name: Onigiri Konga Kawasaki Cinecitta Street Branch Opening Date: March 31, 2026 (Tuesday) Location: 1-7-4 Ogawa-cho, Kawasaki-ku, Kawasaki City, Kanagawa Prefecture Access: 4-minute walk from JR Kawasaki Station / 6-minute walk from Keikyu Kawasaki Station Business Hours: 8:00 – 19:00 *The store will open at 11:00 on the opening day, March 31 (Tuesday). Phone Number: 044-589-9996 Format: Takeout-only specialty shop