[April Fool's, but you can really buy it] Keishindo to sell limited quantity of "Ika Sugata-yaki" (Grilled Whole Squid) instead of shrimp crackers

Keishindo is quitting shrimp.

We've abandoned the shrimp we've been so particular about and switched to squid.

No more shrimp.

Keishindo of squid begins.

Introducing "Ika Sugata-yaki"!

Whole domestic Japanese flying squid, boldly grilled.

Limited sale only today, April 1st.

#AprilFools

#AprilFoolsButYouCanReallyBuyIt

About Ika Sugata-yaki

Product Name

Ika Sugata-yaki (1 bag)

Selling Price

2,700 yen (tax included)

Quantity Available

Limited to 30 pieces

Sales Period

From 6:00 AM on 4/1 (Wed)

*Sales will end once all items are sold out.

Sales Location

Keishindo Online Shop

Commitment to Japanese Flying Squid

Japanese flying squid is known as the most commonly caught squid in Japan, landed in various regions across the country. For Ika Sugata-yaki, we carefully selected squid of a size suitable for confectionery from among many options. To preserve the natural flavor of the ingredient, we source squid that has been promptly frozen after being caught. By processing it while maintaining its freshness, we bring out the inherent deliciousness of the squid.

Japanese flying squid is characterized by its rich umami and distinctive flavor, with sweetness and umami spreading with every bite.

This Japanese flying squid is grilled on a high-temperature iron plate, condensing its umami. By minimizing the seasonings used in finishing the confectionery, you can enjoy the natural taste of the ingredient.

Applying Shrimp Cracker Techniques to Squid

This product is grilled using the techniques Keishindo has refined in making shrimp crackers. The artisans meticulously shape each squid by hand before grilling, resulting in a beautifully finished product.

In contrast to the precise movements of machines, human craftsmanship involves skilled techniques.

Please savor the flavor created by the artisans' skill and the rich umami of squid that spreads the moment it enters your mouth.

Keishindo's official SNS accounts also feature this product. Please check them out.

X https://x.com/keishindo_ebi

Instagram

https://www.instagram.com/keishindo/

*April 1st is April Fool's Day. While Ika Sugata-yaki is actually for sale, Keishindo will continue to deliver delicious shrimp crackers.

Brand Introduction

Keishindo celebrated its 160th anniversary in 2026.

For 160 years, we have inherited the spirit of creativity and ingenuity, pursuing the finest ingredients and techniques, and incorporating Japan's seasons, history, culture, and annual events into our confectionery. Our representative product, "Sugata-yaki," which is grilled while preserving the shape of the shrimp, is a work of art that shines with the artisans' skill. Even in this advanced era, each shrimp is carefully grilled by hand, one by one. The numerous masterpieces created through our refined techniques continue to be loved by fans.

Ebi-zukushi (All Shrimp Assortment)

An assortment of Keishindo's representative shrimp crackers: "Arare-yaki," "Sugata-yaki," "Iso-yaki," and "Aburi-yaki."

2 cups and 6 pieces for 2,700 yen (tax included)

2 cups and 11 pieces for 3,780 yen (tax included)

2 cups and 20 pieces for 5,076 yen (tax included)

4 cups and 13 pieces for 6,480 yen (tax included)

Customer Service 0120-08-7667 (Reception hours | Mon-Fri 10:00-17:00)

Homepage https://keishindo-shop.com/

Instagram https://www.instagram.com/keishindo/