KEIYO Engineering Co., Ltd. (Headquarters: Minato-ku, Tokyo) is pleased to announce that its "KEIYO" brand in-car baby monitor "Mimamo2," which allows parents to monitor children without turning around while driving, has won the "BabyTech® Awards 2025-26 Safety Measures and Monitoring Category Excellence Award."
In-car baby monitor "Mimamo2"
1. Background of the Award
The in-car baby monitor "Mimamo," announced in December 2024, was launched with the desire to support busy parents by planning and selling safe, secure, and comfortable in-car items from the perspective of car accessories. "Mimamo" is a wireless baby monitor for children compatible with in-car environments. One of its concepts is ease of installation and use for those who are not good with machines, featuring functions such as "monitoring starts just by turning on the engine," "easy wireless installation," and "battery-less, safe to leave in the car."
This time, "Mimamo2," launched in March 2026 under the "KEIYO" brand, received the Excellence Award in the "Safety Measures and Monitoring Category" at the "BabyTech Awards," and we recently participated in the awards ceremony.
The "BabyTech Awards" is a contest that recognizes excellent childcare IT products. It is organized by Papasmile Co., Ltd., an authority in the childcare IT field that promotes the empowerment of homes and childcare. The aim is to widely recognize the concept of "BabyTech" among companies and organizations that develop and provide ICT services and products for childcare, as well as parents, caregivers, and childcare providers who use them—everyone involved in childcare. BabyTech Awards: https://babytech.jp/bta-about/
BabyTech Awards 2025-26 Award-winning products: https://babytech.jp/babytech-awards-2025-26-top/
BabyTech® Awards 2025-26 Safety Measures and Monitoring Category Excellence Award
The in-car baby monitor "Mimamo2" won the "BabyTech® Awards 2025-26 Safety Measures and Monitoring Category Excellence Award."
What is Mimamo2!? "Mimamo2" is an upgraded version of "Mimamo," released two years ago, incorporating feedback from parents. "Mimamo2" features a more compact camera and monitor, making it blend more seamlessly into the car interior.
Mimamo2 AN-M023
"Mimamo2" has three additional functions: ① A danger notification function that alerts when a child approaches a power window, to prevent accidents that occur every year. ② A notification function when the engine is off to prevent children from being left behind. ③ An indoor tripod is included, allowing it to be used indoors to monitor children in baby cribs.
2. Judges' Comments
"The ability to monitor children without turning around while driving is excellent. The ability to use it indoors with a tripod is also good." "The product felt designed with safety in mind, simplifying installation and mounting as much as possible, and designing monitors with rounded corners." "Adding an announcement to prevent children from being left behind is also a thoughtful touch." "It's very easy and convenient that it automatically connects when the car engine is started."
【Reference】 What is BabyTech? BabyTech is a general term referring to a category of smart devices and IT services that support pregnancy planning, childbirth, and infant childcare using advanced technologies such as AI and IoT. It is defined as technology products and services that support and accompany all aspects of life, from pregnancy planning to postpartum, childcare, and related household chores, work, and lifestyle. https://babytech.jp/about/
Mimamo2 will be exhibited at "Maternity & Baby Festa 2026 Yokohama" on April 4th (Sat) and 5th (Sun), 2026.
Event Name: Maternity & Baby Festa 2026
Date and Time: April 4th (Sat) - 5th (Sun), 2026, 10:00 - 17:00
Venue: Pacifico Yokohama AB Hall
(1-1-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa)
Admission: Free (registration required)
Target Audience: Pregnant individuals, families expecting a baby,
parents raising children, etc. Childcare Support Booth: Booth A-8
Coupon capsule toys are available!
Official Website: https://maternity-babyfesta.jp/yokohama/
Product Information
Product Name: In-car Baby Monitor Mimamo2
Model Number: AN-M023
JAN: 4545708007082
Estimated Price: 21,780 JPY (tax included)
Notes *A power source is required for both the camera and monitor for use. *Video only. No microphone or speaker.
Purchase Here
KEIYO Official Shop https://www.keiyoeng.co.jp/product/an-m023/
Amazon Shop https://www.amazon.co.jp/dp/B0GP15Z32S
Rakuten Ichiba
https://item.rakuten.co.jp/keiyo-officialshop/an-m023/
Mimamo2 Special Page https://www.keiyoeng.co.jp/mimamo2_LP/
【Company Profile】
Company Name: KEIYO Engineering Co., Ltd. Headquarters: 3rd Hasegawa Bldg. 5F/6F, 6-13-1 Shinbashi, Minato-ku, Tokyo 105-0004 Representative Director: Toshiyuki Nakai Business Activities: Design, development, manufacturing, and sales of in-car electronic devices and communication equipment Established: August 22, 1986 HP: https://www.keiyoeng.co.jp/
A company that always prioritizes "in-car safety and security" and "in-car comfort," creating products that people in the world would think "it would be nice to have."
FACT BOX
- Source: PR TIMES
- Category: New Product