The Ultimate 'Chilled Mala' for Summer: 'Cold Dandan Noodles' Limited Menu Launches June 1st

Kenmin Foods Co., Ltd., the market leader in rice vermicelli, will release its seasonal 'Cold Dandan Noodles' at its direct-managed store, 'YUNYUN Kobe Nankinmachi Main Store,' starting June 1st (Monday). This popular menu item, which sold 8,700 servings last summer, has been upgraded. This year, the taste is further enhanced by using 'Gluten-Free Chinese Noodles (Square Noodles)' made from rice flour, which received great reviews at the 'GF RAMEN LAB' during the Osaka-Kansai Expo. It is offered as a new summer staple to enjoy the trendy 'Mala' flavor in a chilled format.

[Background] In recent years, the popularity of Mala-based menus has been expanding, especially among the younger generation, with increasing demand for stimulating and aromatic tastes. The store's main customer base is also young, showing high affinity with this trend. With a scorching summer expected due to the El Niño phenomenon, the company is launching this product to meet the demand for both coldness and stimulation.

[Product Overview] Product Name: Cold Dandan Noodles, Sales Period: June 1st to September 30th, Store: YUNYUN Kobe Nankinmachi Main Store, Price: 450 yen (tax included).

[Appeal] 1. Deep 'Chilled Mala' flavor where spiciness and umami stand out. The sauce is a special spicy miso blend of aromatic Sichuan pepper and sharp chili. 2. Uses GF Chinese noodles adopted at the Osaka-Kansai Expo 'GF RAMEN LAB.' The rice flour-based noodles hold the sauce and meat topping perfectly, providing a firm texture and smooth throat feel.