Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo; President & CEO: Mitsuru Takamiya, hereinafter Kewpie) has been certified as a "Food Education Excellent Corporation 2026" under the "Food Education Practice Excellent Corporation Award System" established by the Ministry of Agriculture, Forestry and Fisheries, in recognition of its active implementation of food education activities for its employees. The Kewpie Group, as a leading company in salads, aims to "continue to convey the appeal of salads and contribute to global food and health." To ensure each employee, the driving force behind this mission, can work vibrantly and in good health, they have continuously conducted awareness events and hands-on food education training in employee cafeterias. These multifaceted internal food education efforts led to this certification. ■ Ministry of Agriculture, Forestry and Fisheries Press Release: https://www.maff.go.jp/j/press/syouan/hyoji/260401.html
Employee Cafeteria Boosts Salad Consumption Habits Kewpie implements "Salad Planning" in employee cafeterias at factories and offices nationwide, enabling employees to naturally increase their health awareness through daily meals. Internally, they designate the 31st of every month as "Salad Day" and specific days in May and August as "Spring/Summer Vegetable Days," offering salad menus using Kewpie Group products and local vegetables at each cafeteria. They also regularly hold events using Veggie Meter® (a device to evaluate vegetable intake) to create opportunities for employees to reflect on their dietary habits. Employees have provided feedback such as, "We want these events, like Veggie Meter® measurements, to continue," "It was easy to participate in the employee cafeteria events," and "We want events that make eating salads more fun and delicious." *1 Extracted and edited from employee survey responses.
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- Source: PR TIMES
- Category: キャンペーン