Kewpie Launches 'Enjoy Salads! Kewpie and Vegetable Friends' Giveaway Campaign Featuring Harvesting and Cooking Experiences

Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Mitsuru Takamiya; hereinafter 'Kewpie') will conduct a giveaway campaign titled 'Enjoy Salads! Kewpie and Vegetable Friends' from Wednesday, June 3, 2026, to Monday, August 31, 2026, to promote the appeal of salads. This campaign offers original goods that allow winners to experience harvesting vegetables and cooking by purchasing eligible products. The initiative was planned with the desire to provide opportunities for children to grow, harvest, cook, and eat vegetables with their parents, fostering a love for vegetables and salads. This is the fifth year of the campaign, which has been well-received since its inception in 2021. Course A features a kit for harvesting okra and komatsuna using an egg-shaped planter made with eggshells. Course B includes a set of salad tools such as a masher and cookie cutters for parents and children to enjoy making salads together. Under its 2030 Vision, the Kewpie Group aims to be a 'supporter of children's smiles' and promotes food education activities. Kewpie will continue to contribute to children's rich dietary experiences by creating opportunities for families to enjoy vegetables together.