Boost Your Mood with Eggs! Kewpie's "Kewpie no Tamago" Launches Two "Reward Boiled Eggs" for Self-Indulgence: "Oeufs Mayonnaise: Soft-Boiled Egg with Garlic Mayonnaise Sauce" and "Braised Egg, Lu Rou Style"

Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo; President and CEO: Mitsuru Takamiya; hereinafter referred to as Kewpie) has launched two new products, "Oeufs Mayonnaise: Soft-Boiled Egg with Garlic Mayonnaise Sauce" and "Braised Egg, Lu Rou Style," under its retail egg product brand "Kewpie no Tamago" at select convenience stores. These products were developed with the aim of providing a "reward" for busy individuals juggling work and childcare, allowing them to treat themselves and lift their spirits at the end of the day. They offer a new way to enjoy eggs conveniently at home.

Perfect for "Reward Time." An evolved boiled egg that requires no peeling and offers a luxurious experience.

In recent years, consumer perceptions of eggs have been changing. A survey conducted by Kewpie, "Egkao no Shokuseikatsu Kenkyu 2025*1" (multiple answers allowed), asked about attitudes towards eggs. The results showed an increase in responses such as "Eggs make the dining table more vibrant" (54.4% → 59.9%) and "Eating eggs lifts my mood" (43.4% → 48.1%) compared to 2023.

This is thought to be due to consumers increasingly seeking "emotional value" from eggs, not just taste and nutrition, but also a sense of emotional satisfaction and excitement. These products were developed specifically for demographics like parents who tend to put their own time last, offering a product that allows them to create a sophisticated dish immediately after opening, without the hassle of peeling, for their "reward time" at the end of the day.

*1 Survey subjects: Married women nationwide, aged 20-74, total 1500 participants. Survey period: October 2025.

The richness of a bistro, the savory taste of a street food stall. An adult egg menu packed with carefully selected flavors in every bag.

"Oeufs Mayonnaise*2" features a creamy soft-boiled egg paired with a rich mayonnaise sauce enhanced with the depth of anchovies and garlic. It's perfect as a standalone snack or paired with bread.

*2 Oeufs Mayonnaise is a French appetizer consisting of a soft-boiled egg topped with mayonnaise sauce. (Oeuf means "egg" in French).

"Braised Egg, Lu Rou Style" is inspired by a popular Taiwanese dish, offering an authentic flavor that stimulates the appetite with the savory taste of oyster sauce and the aroma of star anise. It's perfect on its own or as a topping for rice or yakisoba.

[Product Overview]

Brand Name: Kewpie no Tamago

Product Name: Oeufs Mayonnaise: Soft-Boiled Egg with Garlic Mayonnaise Sauce

Contents: 1 boiled egg, 20g sauce

Suggested Retail Price: Open

Shelf Life: 60 days refrigerated from date of manufacture

Brand Name: Kewpie no Tamago

Product Name: Braised Egg, Lu Rou Style

Contents: 1 boiled egg, 17g sauce

Suggested Retail Price: Open

Shelf Life: 60 days refrigerated from date of manufacture

Kewpie no Tamago Product Site: https://www.kewpie.co.jp/products/product/egg/egg/

Kewpie will continue to explore the potential of eggs and its unique processing technologies, supporting everyday dining with products that cater to changing lifestyles and diverse needs.