What is the name of the cooling towel launched by KEYUCA in 2024?

The product is called the Wet-to-Cool Cooling Towel with Pouch launched by KEYUCA.

How many cooling methods does the KEYUCA Wet-to-Cool Cooling Towel support?

The KEYUCA Wet-to-Cool Cooling Towel supports three different ways to cool down.

Which brand released a cooling towel with a portable pouch in 2024?

KEYUCA released the Wet-to-Cool Cooling Towel with Pouch in 2024.

When did KEYUCA introduce the Wet-to-Cool Cooling Towel with Pouch?

KEYUCA introduced the product in 2024 as part of its heatstroke prevention line.

[KEYUCA] Launches new cooling towels with 'three ways to cool down' for stress-free heatstroke prevention

Published May 25, 2026 8:00 PM ・ Updated Jun 14, 2026 3:05 PM ・ 3 min read ・ Source: PR TIMES

KEYUCA has launched the 'Wet-to-Cool Cooling Towel with Pouch,' utilizing evaporative cooling. It aims to solve 'carry stress' identified in consumer surveys by offering three cooling approaches tailored to daily lifestyles.

New Product Overview: Comfortable Heatstroke Prevention with Three Cooling Methods

Kajun Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Junzaburo Kawasaki), the operator of the lifestyle solution brand 'KEYUCA,' launched the 'Wet-to-Cool Cooling Towel with Pouch' on May 2, 2026, utilizing evaporative cooling mechanics.

As heatstroke prevention goods become essential, KEYUCA proposes three 'cooling methods' that balance functionality and design for every lifestyle.

### Consumer Survey: 'Carry Stress' Hindering Daily Habits

KEYUCA's survey found that only 23.0% of people 'always carry' heatstroke prevention items, with half limiting use to specific situations. The primary reasons for not carrying them are that they are 'bulky' (70.3%) and 'heavy' (36.7%), highlighting 'carry stress' as a barrier to routine usage.

### Product Details

#### 1. Evaporative Cooling: Wet-to-Cool Cooling Towel with Pouch - Price: 1,089 JPY (incl. tax) - Features: Drops surface temperature by 9.6℃ when wet and shaken. Includes deodorizing and UV-cut functions, with a dedicated pouch for smart portability even when wet.

#### 2. Quick-Dry x Cooling Pack: Neck Towel with Non-Freezing Gel Pack - Price: 1,089 JPY (incl. tax) - Features: Uses contact-cooling threads for instant coolness without wetting. Includes a cooling pack pocket and high-speed drying, ideal for active scenes like running or outdoor events.

FACT BOX

Source: PR TIMES
Category: New Product

[KEYUCA] Launches new cooling towels with 'three ways to cool down' for stress-free heatstroke prevention

⚡ Key Points

New Product Overview: Comfortable Heatstroke Prevention with Three Cooling Methods

FACT BOX

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