KEYUCA Launches '2-Way Paper Bag Series' That Shines Under the Summer Sun

KEYUCA, a lifestyle solution brand operated by Kawajun Co., Ltd. (headquartered in Chuo-ku, Tokyo; President: Junzaburo Kawazaki), which sells original products related to food, clothing, and housing through its own stores, has launched the '2-Way Paper Shoulder Bag' and '2-Way Paper Insulated Pouch Basket Bag S.' These products combine naturally textured paper handwoven by skilled artisans with refined faux leather and are now available at all stores nationwide and via the online store.

The 'Paper Bag Series'—Perfect for Summer Outings with Heat Protection and Stylish Elegance

As temperatures continue to rise, summer is truly approaching. In recent years, combating heatstroke and UV exposure during summer outings has become essential, requiring items such as parasols, sunscreen, and personal water bottles for frequent hydration.

KEYUCA offers its 'Paper Bag Series,' which combines the functionality to securely store all essential summer items with a design that instantly elevates seasonal style.

This series is based on paper material with a gentle, rustic charm unique to handmade craftsmanship. By incorporating faux leather on handles and straps, the design achieves an elegant, sophisticated look without becoming overly casual. The lineup includes two models: the compact '2-Way Paper Shoulder Bag,' ideal for organizing daily essentials, and the '2-Way Paper Insulated Pouch Basket Bag S,' which comes with a full-sized insulated pouch suitable for lunch boxes. Both items add a refreshing, cool touch to summer daily outfits.

【Compact Mini Shoulder Bag for Carrying Summer Essentials】

The '2-Way Paper Shoulder Bag' features a refined design where a gold chain strap accentuates the contrast of mixed materials. Despite its minimalist appearance, it offers surprisingly spacious storage, neatly accommodating smartphones, mini wallets, and summer outing essentials such as parasols, mini water bottles, and sunscreen.

It can be carried by hand or worn over the shoulder. The opening features a secure magnetic snap, and an interior pocket prevents small items from getting lost—thoughtful details that enhance everyday convenience.

Product Overview

Product Name: 2-Way Paper Shoulder Bag

Release Date: Saturday, June 6, 2026

Price: ¥3,900 (¥4,290 including tax)

Colors: Black, White, Lavender

Materials: Main body = Unclassified fiber (paper), synthetic leather / Lining = Polyester / Handle = Synthetic leather

Specifications: Weight capacity up to 1.0kg, 1 pocket, adjustable handle and shoulder strap, detachable chain shoulder strap included

Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s5203315&cat=610002003

【Elegant Basket Bag with High-Capacity Insulation and Smart Organization】

The '2-Way Paper Insulated Pouch Basket Bag S' is a functional basket bag featuring a beautifully shaped boat-like silhouette and a large, highly practical insulated pouch. The insulated pouch, ideal for carrying lunch boxes and drinks during summer, is designed with generous capacity to fit both a lunch box and a thermos. It can hold two 500ml bottles placed horizontally or three 350ml cans placed vertically.

The main body features a two-compartment structure: a zippered main compartment and a large front flap pocket, enabling smart separation and management of valuables and other items.

Product Overview

Product Name: 2-Way Paper Insulated Pouch Basket Bag S

Release Date: Saturday, May 23, 2026

Price: ¥5,200 (¥5,720 including tax)

Colors: Black, White

Materials: Main body = Unclassified fiber (paper), synthetic leather / Lining = Polyester / Handle = Synthetic leather

Specifications: Weight capacity up to 4.5kg, 4 pockets, 1 included insulated pouch, adjustable handle length

Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s5203311&cat=610002002

Recommended to Use Both Items Together

Due to their harmonized color tones, the two bags can be used separately or combined. Styling the '2-Way Paper Shoulder Bag' inside the larger '2-Way Paper Insulated Pouch Basket Bag S' creates a naturally sophisticated and refined look.

These two outstanding bags elevate daily coordination for both casual and formal occasions. Why not welcome this summer with both items as a set?

Brand Overview

About KEYUCA

Kawajun Co., Ltd., the operator of KEYUCA, has been involved in fixture and space design for hotels, restaurants, medical facilities, and supermarkets for over 50 years since its founding. Leveraging the professional-grade expertise and experience cultivated at Kawajun, KEYUCA was born as an interior brand offering products that support individual lifestyles.

This year, marking its 25th anniversary, KEYUCA will position itself as a 'Lifestyle Solution Brand' dedicated to solving everyday challenges and providing 'Life Investment Goods.'

URL: https://www.keyuca.com

Instagram: @keyuca_design

https://www.instagram.com/keyuca_design/

Company Overview

Company Name: Kawajun Co., Ltd.

Representative: Junzaburo Kawazaki

Headquarters: 3-15-1 Nihonbashi Hamacho, Chuo-ku, Tokyo

Founded: September 3, 1974 (Showa 49)

Business Activities: Retail Solution Business, Global Hardware Business, Public Furniture International Business, Medical Business, Hotel Business, ThreeS Business, KEYUCA Business, Overseas Business

URL: https://www.kawajun.co.jp