Kimuraya Sohonten Co., Ltd. (Headquarters: Koto-ku, Tokyo; President and CEO: Mitsuhiro Kimura; hereinafter 'Kimuraya') will launch seven new products starting Wednesday, July 1, 2026, at supermarkets and retail stores in the Greater Tokyo area. The new lineup features breads themed around 'salt' to help beat the summer heat, along with a 'delicious when chilled' series perfect for the peak of summer.
Highlights include the 'Salt Anpan,' featuring sweet red bean paste with a balanced saltiness from Noto salt, topped with refreshing perilla flakes. Also launching are the 'Jumbo Steamed Cake Salt Butter,' where the smooth richness of butter perfectly complements French Lorraine rock salt, and the 'Dorayaki Salt An,' made with salt from Miyakojima. These 'salt-flavored' items, along with a refreshing lineup designed to be enjoyed chilled, offer delicious relief during hot summer days.
Kimuraya Products: https://www.kimuraya-sohonten.co.jp/collections/ws
This year features 'Noto Salt' – a perfect balance of saltiness and umami
Salt Anpan
Salt Anpan
Sweet red bean paste with a balanced saltiness from Noto salt, wrapped in a fermented dough, and topped with freshly ground perilla flakes for a refreshing aroma.
Price: ¥172 (tax included)
Background on the use of Noto Salt
Following the dual disasters of the 2024 Noto Peninsula earthquake and subsequent heavy rains, traditional salt production in Noto has been powerfully revived through the efforts of volunteers and local residents. Deeply moved by the rich flavor and cultural significance of 'Noto Salt' preserved through adversity, Kimuraya has chosen to feature it in this product line. The strong yet flavorful saltiness enhances the natural taste of the azuki beans.
[Summer Limited] Delicious even when chilled! Refreshing chilled dessert breads
Jumbo Steamed Cake Salt Butter
Jumbo Steamed Cake Salt Butter
A moist, melt-in-your-mouth steamed cake with a sweet-and-salty flavor, combining smooth richness and saltiness. (Made with French Lorraine rock salt)
Price: ¥172 (tax included)
Jumbo Steamed Cake Hokkaido Melon
Jumbo Steamed Cake Hokkaido Melon
A moist, melt-in-your-mouth steamed cake infused with the rich, sweet aroma and flavor of ripe melon. (Made with puree from fully ripe Raiden melons grown in Hokkaido)
Price: ¥172 (tax included)
Moist Lemon Bread
Moist Lemon Bread
A bright yellow, moist bread filled with cream, delicious even when chilled. (Cream made with Seto Inland Sea lemon puree)
Price: ¥172 (tax included)
Look for the 'Delicious When Chilled' mark!
To help customers enjoy these products more refreshingly during the upcoming hot season, packaging will feature the 'Delicious When Chilled' mark starting in June. While the steamed cakes are characteristically 'moist and fluffy' at room temperature, chilling them in the refrigerator or freezer allows them to be enjoyed as cool, refreshing desserts.
Other New July Product Lineup
Dorayaki Salt An
Dorayaki Salt An
Filled with sweet-and-salty red bean paste seasoned with salt, sandwiched between two layers of moist, carefully crafted dorayaki batter. (Red bean paste made with salt from Miyakojima)
Price: ¥118 (tax included)
W Salad Bread Egg & Tuna
W Salad Bread Egg & Tuna
Baked with two beloved classics: creamy egg salad and savory tuna salad. This popular combination offers variety through separate bites, mixed bites, or flavor changes, ensuring enjoyment until the last bite.
Price: ¥172 (tax included)
Delicious! Baked Curry Bread
Delicious! Baked Curry Bread
Baked with a rich, flavorful curry that delivers a lingering spiciness.
Price: ¥172 (tax included)
Sales Overview
Release Date: Wednesday, July 1, 2026
Sales Locations: Supermarkets and retail stores in the Greater Tokyo area
* Product names, prices, and release dates are subject to change.
* Product availability may vary by store.
About Kimuraya Sohonten
Since its founding in 1869 (Meiji 2), Kimuraya Sohonten has carried forward the mission of providing 'safe, secure, and heartfelt products and services that exceed expectations, contributing to customers' enjoyment of taste and well-being.' As a pioneering 'bread innovator' that continues to evolve with the times, the company believes that respecting history and continuously striving for excellence leads to further progress. It remains committed to delivering new culinary experiences and contributing to the advancement of food culture and customers' smiles.
[Company Overview]
Company Name: Kimuraya Sohonten Co., Ltd.
Headquarters: 1-6-18 Ariake, Koto-ku, Tokyo
Representative Director: Mitsuhiro Kimura
Business: Manufacturing and sales of various breads, Japanese confectionery, and Western confectionery
Founded: 1869 (Meiji 2)
Website: https://www.kimuraya-sohonten.co.jp
Online Shop: https://kimuraya-net.jp
Customer Inquiries
Kimuraya Sohonten Customer Service Center TEL: 0120-01-4873
9:00 – 17:30 (Excluding Sundays and holidays) / https://www.kimuraya-sohonten.co.jp/inquiry
FACT BOX
- Source: PR TIMES
- Category: New Product