Entering Sapporo's SNS Management Market with a Fully Performance-Based Model. Eliminating the 'No Funds, No Customers' Problem. King Protea, with Over 1,500 Video Productions, Launches Zero-Initial-Cost SNS Management for Stores in Sapporo.

King Protea Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director: Kazuto Kishimoto) has launched "Growth Share," a fully performance-based "Sapporo SNS Management" service with zero initial costs and zero monthly fixed costs, targeting independent stores in Sapporo such as restaurants, beauty salons, osteopathic clinics, and medical clinics.

While major chains can secure SNS marketing budgets of hundreds of thousands of yen per month, many independent stores and SMEs face the reality of finding it difficult to allocate resources to digital customer attraction. "Growth Share" realizes an environment where all businesses, regardless of financial strength, can start full-scale SNS customer attraction through a system where "compensation is generated only when results are achieved."

Background and Challenges in the Sapporo SNS Management Market

Sapporo has a concentration of diverse independent stores and SMEs in food and beverage, beauty, medical, and retail sectors. However, when outsourcing SNS management to specialized agencies, the general monthly market rate is 50,000 to over 200,000 yen. Including recruitment and training costs for personnel, it is practically difficult for small and medium-sized businesses to make a full-scale investment in digital marketing.

The main challenges are the following three points: - The monthly budget that can be allocated to SNS management is limited (empirical value: about 70% of independent stores have less than 30,000 yen/month), making outsourcing difficult. - Regional areas lack digital marketing professionals, resulting in high costs for hiring and training. - The "digital customer attraction gap" with major chains is widening year by year, creating a vicious cycle that undermines the vitality of the local economy.

To resolve this structural issue, King Protea Co., Ltd. has set the mission to "eliminate the digital customer attraction gap for independent stores and SMEs in Sapporo" and developed a fully performance-based SNS management service that can be started with zero risk.

Service Overview of Growth Share: Zero Initial Cost, Zero Fixed Cost

"Growth Share" is a fully performance-based plan that completely abolishes the "initial cost + monthly fixed cost" model common in traditional SNS management. While the burden on the store remains zero, King Protea executes customer attraction measures, and only if sales increase, 10% of the increase is received as a success fee.

1. Zero initial cost 2. Zero monthly fixed cost 3. Zero compensation if there are no results *We only take 10% of the increased sales as a success fee.

The main support details are as follows: - SNS management and content creation utilizing TikTok, Instagram, YouTube, etc. - Strengthening local search traffic through Google Map Optimization (MEO strategies) - Repeater cultivation measures utilizing LINE Official Accounts and L-Step - Management of Meta Ads, TikTok Ads, etc. - Effect measurement and improvement proposals through monthly reports

[Track Record / Basis] Sapporo SNS Management Track Record and Basis