America's No. 1 Sweet Roll "KING'S HAWAIIAN" to Debut at Yakiniku King's "Hawaii Fair" Starting July 9 (Thu)

KING'S HAWAIIAN, America's No. 1* popular sweet roll brand, is pleased to announce its first collaboration menu at the "Hawaii Fair," a limited-time event hosted by Yakiniku King, a yakiniku all-you-can-eat specialty restaurant with 369 stores nationwide, starting July 9, 2026 (Thu).

The "Hawaiian boom," which has seen a resurgence in popularity in Japan in recent years, has inspired this initiative to bring authentic Hawaiian flavors closer to Japanese customers. Last year, a collaborative "Yakiniku King Supervised 'King's Slider'" was sold at a large-scale POP UP event in Omotesando, receiving an overwhelmingly positive response that far exceeded expectations. With this solid foundation, a full-scale collaboration at Yakiniku King stores nationwide will be realized this summer.

Collaboration Menu Overview

In the United States, sliders (mini sandwiches) made by filling original Hawaiian sweet rolls with desired ingredients are a staple for gatherings. This collaboration offers a menu that allows customers to experience the full charm of this style.

Try sandwiching juicy, savory meat, slow-cooked on Yakiniku King's grill, into the sweet rolls, along with its delicious juices. The saltiness of the meat and the rich sauce perfectly harmonize with the unique, gentle sweetness of the sweet rolls, creating an overwhelming synergy of deliciousness.

Furthermore, these sliders are not limited to meat; they can be filled with any side dish or dessert, embodying Yakiniku King's philosophy of "Yakiniku is Freedom." This experiential menu is packed with fun and deliciousness. Please enjoy the "[KING'S HAWAIIAN] Fill Freely! Yakiniku King Slider," a menu filled with fun and deliciousness that customers complete themselves by freely adding ingredients.

▲ [KING'S HAWAIIAN] Fill Freely! Yakiniku King Slider *Image shows a slider with "Aburi Bara Karubi" (seared short rib).

Yakiniku King "Hawaii Fair" Overview

- Sales Period: July 9, 2026 (Thu) - Mid-September 2026 - Stores: All Yakiniku King locations - URL: https://www.yakiniku-king.jp/menu_all/season/2606_hawaii/

*Limited-time menu items are available with the "King Course," "Premium Course," and as individual orders. *Product details and prices may vary at some stores. *Sales details and period are subject to change without notice.

Campaign Also Held!

- Name: #OriginalKingSliderContest - Campaign Period: First Round: July 9, 2026 (Thu) - July 26, 2026 (Sun) Second Round: July 27, 2026 (Mon) - August 23, 2026 (Sun) - Overview: Post your recommended arrangement recipe on "X" or "Instagram" with the designated hashtag and a photo. Outstanding entries will receive luxurious prizes! Furthermore, the Grand Prize and Children's Prize winners will be featured on the special website with their photos. - Prizes: Grand Prize: 3 winners 10,000 yen Yakiniku King meal voucher + 5 "KING’S HAWAIIAN" original goods (Aloha shirt, sports towel, tote bag, squishy toy, 3D sticker) *Aloha shirts are available in sizes S to 2XL.

Excellence Award: 30 winners 5 "KING’S HAWAIIAN" original goods (Crown shirt, sports towel, tote bag, squishy toy, 3D sticker) *Crown shirts are size L.

Children's Award: 1 winner 4 "KING’S HAWAIIAN" original goods (Roll-out shirt, logo cap, squishy toy, 3D sticker) *Roll-out shirts are available in sizes S, L, and 2XL.

*The number of winners is per participation period. - URL: https://www.yakiniku-king.jp/lp/2607_kingshawaiian/

What is "Slider"?

Sliders, mini-sized sandwiches that are immensely popular in America, are a signature arrangement of KING'S HAWAIIAN. Simply filling the soft and fluffy original Hawaiian sweet rolls with your favorite ingredients transforms them into a dish that brightens any dining table, party, or event. From classic fillings like pulled pork and fried chicken to sweet bean paste and cream, or even ice cream, their versatility allows for a wide range of enjoyment, from main dishes to desserts. With over 600 recipes featured on their domestic website, the possibilities are truly endless. Sliders are perfect as a shareable menu for family and friends, or as a light meal for individuals, offering "deliciousness" and "the joy of gathering" for all dining occasions.

About Yakiniku King

Yakiniku King is a yakiniku all-you-can-eat specialty restaurant offering a table-order buffet system with three course options: "58 Items Course," "King Course," and "Premium Course." With special discounts for toddlers, elementary school students, and seniors (60+), it is chosen by a wide range of customers, especially families. The "Five Great Specialties" available from the "King Course" include the "King Karubi," made from a rare cut of beef that yields only about 500g per whole cow, offering excellent value. In addition, the restaurant achieves a quality that transcends the all-you-can-eat category through meticulous attention to detail in ingredient selection, meat cutting methods, and sauces.

- Yakiniku King WEB Page: https://www.yakiniku-king.jp/ - Yakiniku King Official X: https://twitter.com/yakiniku_king_ - Yakiniku King Official Instagram: https://www.instagram.com/yakiniku_king_official/ - Yakiniku King Official TikTok: https://www.tiktok.com/@yakiniku_king_official

About KING’S HAWAIIAN

KING’S HAWAIIAN is a family-run bakery founded in Hilo, Hawaii, in 1950 by second-generation Japanese American Robert R. Taira. The original Hawaiian sweet rolls, created with a traditional recipe passed down since its founding and carefully selected ingredients, have been loved by many generations. Their soft sweetness and gentle flavor, which invites sharing with anyone, embody the company's founding principle of "bread that connects people."

Today, it is the most supported sweet roll brand in the United States, enjoyed in a wide range of settings, from family dining tables to restaurants and events.

- Japan Official Website: https://www.kingshawaiian.jp/ - Instagram Japan Official Account: https://www.instagram.com/kingshawaiianjp/ - Facebook Japan Official Account: https://www.facebook.com/KingsHawaiianJapan - X Japan Official Account: https://x.com/kingshawaiianjp

*Source: 2024 Circana