Kirin Brewery Company, Limited (President: Hideki Horiguchi) will release the 'Kirin Honshibori™ Chuhai Natsukan 6 Citrus Selected Blend <Seasonal Selection>' (350ml can) from the 'Kirin Honshibori™' brand, which is made 'only with fruit and alcohol'. This limited-edition beverage, featuring carefully selected ingredients for a special taste only available now, will be available nationwide starting Tuesday, May 19.

In recent years, due to changing attitudes towards quality of life, there has been a growing trend to prioritize 'quality aspects' such as ingredients and production methods when choosing RTD*1 products. Since its inception in 2003, 'Honshibori™' has remained committed to being 'made only with fruit and alcohol', adhering to a production method that uses no added artificial flavors, acidulants, or sugars. The authentic fruit juice flavor and clean taste born from this dedication to ingredients and methods have garnered the support of many customers. The <Seasonal Selection> series retains the unique commitment of 'Honshibori™' while offering special seasonal fruit flavors that are highly popular.

*1 Abbreviation for Ready to Drink. Alcoholic beverages that can be consumed immediately after opening.

The newly released 'Kirin Honshibori™ Chuhai Natsukan 6 Citrus Selected Blend <Seasonal Selection>' features a 'selected blend' of six perfectly balanced citrus fruits to achieve a taste perfect for summer. It is a special 'Honshibori™' with a satisfying yet refreshing taste that can only be enjoyed now.

'Honshibori™' aims to 'fill customers' days with happiness through delicious fruit-flavored alcoholic beverages.' By proposing a new, special taste available only now—made strictly from fruit and alcohol—we aim to expand drinking opportunities, not only for customers who already enjoy 'Honshibori™', but also for new consumers to pick up and try.

● About the Product Content

- It is a perfect summer taste finished with a 'selected blend' of Unshu mandarin, grapefruit, orange, Natsumikan, Hassaku, and Hyuganatsu.

- You can enjoy the solid, brilliant aroma and fruitiness of the six citrus fruits with the refreshing taste characteristic of 'Honshibori™'.

● About the Packaging

We have created a high-quality design that highlights multiple freshly illustrated citrus fruits while conveying the simplicity and commitment to ingredients typical of 'Honshibori™'.

A large 'Limited' (限定) icon is placed to communicate the special feeling of a drink that can only be enjoyed now.

The Kirin Group expands new joys of 'food and health' and contributes to the realization of a spiritually rich society through manufacturing that looks closely at nature and people.

- Details -

1. Product Name: 'Kirin Honshibori™ Chuhai Natsukan 6 Citrus Selected Blend <Seasonal Selection>'

2. Launch Date: Tuesday, May 19, 2026

3. Sales Area: Nationwide

4. Volume/Container: 350ml / Can

5. Price: Open price

6. Alcohol Content: 5%

7. Pure Alcohol Content: 350ml can: 14g

8. Manufacturing Plants: Kirin Brewery Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (Planned)

FACT BOX

  • Source: PR TIMES
  • Category: New Product