Kirin Brewery Company, Limited (President: Hideki Horiguchi) will release "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)" (350ml can, 500ml can) from the "Kirin Hyoketsu® (hereinafter, Hyoketsu®)" brand, which delivers the deliciousness of fresh fruits, nationwide on June 9 (Tuesday).

In recent years, the RTD*1 market continues to expand and is attracting attention. Customers who regularly enjoy RTD have expectations for "seasonality" and "special feeling" in addition to "deliciousness" and "fruitiness," and limited-edition flavors are one of the triggers for purchase. In such a market environment, the "Hyoketsu®" brand has been favored for its fresh fruitiness and crisp, refreshing taste, selling a cumulative total of approximately 15 billion bottles*2 since its launch in 2001, and continues to perform strongly as our company's No. 1*3 selling RTD category brand.

*1 Abbreviation for Ready to Drink. Alcoholic beverages that can be consumed immediately after opening the cap. *2 Equivalent to 350ml cans, as of the end of December 2025 *3 Estimated by Kirin Brewery

The "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)" to be released this time offers a gorgeous aroma and juicy taste of mango, reminiscent of the tropics, bringing a bright, cheerful feeling and a sense of the extraordinary even during the rainy season. By launching limited-edition products with novelty and a sense of seasonality, we aim to encourage existing customers as well as new customers, including younger generations, to pick up "Hyoketsu®," thereby contributing to the further growth of the RTD category.

"Hyoketsu®" is a brand that aims to "make customers' days brighter and more refreshing." With limited-edition products that allow customers to enjoy the delicious taste of seasonal, fresh fruits with a refreshing carbonation, we aim to revitalize the RTD market while staying close to customers' feelings and diversifying needs.

Regarding the contents: * You can enjoy the juicy sweetness of mango with a refreshing carbonation and a crisp aftertaste. (0.3% fruit juice) * Made with clear fruit juice and clear vodka, achieving the unique "fresh and refreshing deliciousness of fruit" that is characteristic of "Hyoketsu®."

Regarding the package: The "Hyoketsu®" characteristic diamond-cut can features a design that evokes a sense of tropical extraordinary with an illustration of mangoes that conveys juicy fruitiness.

The Kirin Group contributes to the realization of a rich society by creating new joys in "food and health" through manufacturing that keeps an eye on nature and people.

-Note- Product Name: "Kirin Hyoketsu® Mango Sparkling (Limited Time Offer)" Release Date: June 9, 2026 (Tuesday) Release Region: Nationwide Volume/Container: 350ml can, 500ml can Price: Open price Alcohol Content: 4% Pure Alcohol Content: 350ml can: 11.2g, 500ml can: 16g Manufacturing Plants: Kirin Brewery Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (planned)

FACT BOX

  • Source: PR TIMES
  • Category: New Product