Mercian to Launch "Casillero del Diablo Devil's Carnival Sparkling Can" on July 7th!

Mercian Co., Ltd. (President: Masamitsu Otsuka, hereinafter "Mercian") is pleased to announce the nationwide launch of "Casillero del Diablo Devil's Carnival Sparkling Can" (250ml can) on Tuesday, July 7th. This new product is from "Casillero del Diablo" (hereinafter "Diablo"), the world's No. 1 Chilean wine brand, which celebrates its 30th anniversary in Japan this year.

※1 2024 IWSR Global Chilean Wine Value Sales

In recent years, the wine market has seen a growing interest in canned and sparkling wines that are easy to enjoy. The canned wine market is expanding at an annual rate of approximately 7%※2. We believe this trend is driven by factors such as "single-serving size," "portability," and "flexibility in drinking occasions," which are particularly favored by wine beginners, including younger consumers, who are not accustomed to drinking wine daily.

※2 INTAGE SRI+ Canned and Bottle Can Wine Market, January 2021 - December 2025, Estimated Sales Volume (Kirin Definition), 6 retail formats (Supermarket, Convenience Store, Drugstore, Home Center, Liquor Stores, General Liquor Retailers)

"Casillero del Diablo Devil's Carnival Fabulous Red Can / Incredible Chardonnay Can," launched in April 2025 as the series' first canned wines, have been well-received for their convenience and taste, leading to expanding support primarily among customers in their 20s to 40s.

With the launch of the first sparkling canned product in the "Devil's Carnival" series, we aim to enable consumers to easily enjoy sparkling wine not only on special occasions like parties but also in various settings such as outdoors or during relaxation time at home.

The "Devil's Carnival" series is based on the concept, "Celebrate life's wonderful moments. Life is a carnival." It aims to break away from the traditional image of imported wines and offer new drinking opportunities with flavors that are easy for wine beginners to enjoy and with fashionable, impactful packaging.

● About the Product

A slightly sweet sparkling wine characterized by aromas of citrus and tropical fruits, balanced acidity, and a bursting carbonation.

● About the Packaging

- Features the brand's iconic devil icon and a refreshing color scheme that intuitively conveys the product's crispness. - Utilizes a 250ml single-serving can for easy handling and accessibility.

● About "Casillero del Diablo"

"Casillero del Diablo" is a premium wine brand from Concha y Toro, a leading winery in Chile founded in 1883. With a brand story derived from the legend "The devil resides in this cellar" and high quality, it is distributed in over 130 countries worldwide.

Under its corporate purpose, "Transforming the blessings of nature into happiness," Mercian continues to offer various proposals that allow people to enjoy rich moments with wine and connect with each other, alongside nature-positive initiatives.