Beverage with Plasma Lactic Acid Bacteria to Debut in Singapore! "KIRIN IMMUSE" Original Product to be Newly Launched on July 20 (Mon)

Kirin Holdings Company, Limited (President & COO Takeshi Minakata, hereinafter Kirin) will launch the beverage "KIRIN IMMUSE Yoghurt Flavour," formulated with Kirin's proprietary "Plasma Lactic Acid Bacteria" ingredient, in Singapore on July 20 (Mon). As we accelerate the global expansion of Plasma Lactic Acid Bacteria, this marks the first entry into the Singapore market for beverages containing Plasma Lactic Acid Bacteria offered by our company.

In recent years, driven by a growing health consciousness in Singapore, demand for beverages promoting health benefits has been expanding. In particular, products with added value such as daily health maintenance and nutritional supplementation are leading growth※2. Furthermore, with the introduction of the "Nutri-Grade system※3," which visually displays nutritional information in an easy-to-understand manner, health awareness is further heightened in daily purchasing behavior.

Against this market backdrop, we are launching the Singapore-original product "KIRIN IMMUSE Yoghurt Flavour," which allows consumers to easily incorporate healthy habits into their daily lives. This product contains 100 billion units of Kirin's proprietary "Plasma Lactic Acid Bacteria" ingredient. Developed to align with local health consciousness and lifestyles, this product is positioned as a crucial stepping stone for the full-scale expansion of our Plasma Lactic Acid Bacteria business in Southeast Asia.

As part of this strategy, we will collaborate with "Fullerton Health※4," a provider of healthcare services in Southeast Asia, to promote sales and information dissemination. Initially, sales of this product will commence through the company's digital platform "Fullerton Health Marketplace※5," creating touchpoints with health-conscious consumers. Moving forward, we will leverage the company's membership base, corporate client network, and digital tools such as apps to expand awareness and promote the adoption of healthy habits.

The Kirin Group has established its long-term management vision "Innovate2035!" with the aim of "making the world healthier by continuously creating innovation through the power of people and technology as a CSV※6 pioneer." To achieve this, we position "beverages with Plasma Lactic Acid Bacteria" as a core category within our Health Science business, and will support people's health by expanding product offerings in this category, primarily in the Southeast Asian region.

※1 First beverage with Plasma Lactic Acid Bacteria developed by Kirin Holdings.

※2 Euromonitor International "Health and Wellness Soft Drinks" (Singapore, 2019-2024)

※3 A nutrition grading system introduced by the Singapore government that classifies beverages and some foods into four levels (A to D) based on their sugar and saturated fat content, displayed on the front of the package to enable consumers to make healthier choices.

※4 Company official website Fullerton Health

※5 Digital sales platform Fullerton Health Marketplace

※6 Abbreviation for Creating Shared Value. Creating value that can be shared with customers and society.

Product Features and Development of "KIRIN IMMUSE Yoghurt Flavour"

1 Contents - Contains 100 billion units of Plasma Lactic Acid Bacteria, achieving a satisfying yogurt taste and a refreshing aftertaste that is not tiring, resulting in a flavor that can be enjoyed daily.

2 Packaging - Following the design of Plasma Lactic Acid Bacteria beverages sold in Japan, the packaging conveys a light and positive feeling and communicates deliciousness intuitively.

- It expresses quality and reliability, and is designed to be visually easy for consumers to assess health benefits, while also complying with nutritional labeling based on the Nutri-Grade system.

3 Sales Channels - In collaboration with "Fullerton Health," sales and information dissemination will be conducted utilizing the company's service infrastructure.

- Sales will be sequentially expanded to retail stores such as drugstores, supermarkets, and convenience stores, as well as e-commerce.

-Details-

1. Product Name/Volume: 1 KIRIN IMMUSE Yoghurt Flavour 200ml

2 KIRIN IMMUSE Yoghurt Flavour 200ml, 6-pack

3 KIRIN IMMUSE Yoghurt Flavour 200ml, 24-pack

2. Sales Region: Singapore

3. Launch Date: July 20, 2026 (Mon)

4. Price: Open price