KI Strategy Inc., based in Minato-ku, Tokyo, has launched the 'Virtual Research Institute (VRI),' a service combining AI technology with industry experts to provide companies with a dedicated think tank. Offered on a monthly subscription model with no initial fees, VRI is designed to resolve common B2B sales challenges, such as the lack of effective meeting starters and the need to shift from outbound cold calling to inbound lead generation. The service creates specialized industry reports covering topics like logistics, chemical supply chains, IT data center markets, and sustainability regulations. These insights empower sales representatives to use reports as 'gifts' during client meetings, uncovering true needs and building professional brand authority. Additionally, the service supports corporate planning departments in researching specific market themes or competitors for medium-term strategies. By leveraging a vast network of experts and advanced technology, VRI provides an affordable alternative to establishing internal research divisions.

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  • Source: PR TIMES
  • Category: business