Kizakura's 'Totonoi Ale' Kappa Mascot Takes Over Matsumoto-yu in Tokyo!

Kizakura Co., Ltd. (Headquarters: Fushimi-ku, Kyoto) will hold a collaboration event with the popular bathhouse 'Matsumoto-yu' in Higashi-Nakano, Tokyo, from June 5 (Fri) to June 11 (Thu), 2026. During this period, the Kappa character from Kizakura's non-alcoholic beer-taste beverage 'Totonoi Ale' will appear in various locations throughout the Matsumoto-yu facility. Furthermore, for customers using Matsumoto-yu, 'Totonoi Ale 350ml cans' will be distributed to the first 100 people each day (planned). 'Totonoi Ale' is a 0.00% alcohol beer-taste beverage featuring moisture and salt content beneficial after a sauna, with a refreshing taste derived from hop aroma and yuzu juice. It was launched in April 2026 and is marketed for post-sauna refreshment. The packaging features the Kizakura image character 'Kappa' with a 'Totonotta' (refreshed) expression, conveying a sense of approachability.