New Colorways for the Daily Trainer "Endorphin Azura" Arrive June 12 (Friday), Honoring the Legendary Racing Shoe "Azura" and Fusing Latest Foam Technology

Saucony, a performance running lifestyle brand from the USA distributed by Marubeni Consumer Link Co., Ltd., will release a new color collection for its Spring/Summer 2026 new model, "Endorphin Azura," on Friday, June 12, 2026.

The legendary racing shoe "Azura" dominated the running scene in the 1980s, the brand's golden era. "Endorphin Azura" has been re-engineered to align with contemporary running culture while inheriting the innovative spirit and aesthetics of that time. It is not merely an archival reissue but a new shoe created by fusing the latest technology from the brand's flagship speed model series, "Endorphin," for today's runners and individuals with active lifestyles.

While high-rebound models equipped with carbon plates have become mainstream in the recent running shoe market, "Endorphin Azura" deliberately omits a plate. It features the brand's highest-grade cushioning material, "PWRRUN PB," throughout the full length. The high rebound generated by a 40mm heel height, combined with the synergistic effect of the unique "SPEEDROLL technology," achieves a "rolling" ride that smoothly connects ground contact to toe-off. The freedom of movement, unreliant on the stiffness of a plate, accommodates a wide range of scenarios, from daily training and speed runs to everyday use.

"Endorphin Azura" symbolizes Saucony's new category, "Fast & Light." It balances high running performance with a classic look rooted in the brand's history, designed to seamlessly connect running with lifestyle, from morning runs to work and weekend city strolls. In today's era where running culture intersects with self-expression, it proposes a new daily trainer that not only performs but also accompanies everyday life.

Product Overview

Model Name: ENDORPHIN Azura

Retail Price: 23,100 yen (tax included)

Colorways: Men’s: Black / Quartz, White / Multi, Vizired / Black, Triple Black

Women’s: Cast, Torte, Spa / Tranquil, White / Multi

Size Range: Men’s: 25.0~30.0cm Women’s: 22.5~25.0cm

Release Date: June 12 (Friday)

Sales Locations: Direct store "Saucony HARAJUKU FLAGSHIP"

Saucony Official Online Store <https://saucony.jp/>

Select Saucony retailers

About Saucony

Saucony is a leading global performance running lifestyle brand that fuses innovation, style, and culture. Since its birth in the USA in 1898, it has supported runners' feet for over 100 years.

Widely known for its award-winning technologies such as "PWRRUN™ PB," "PWRRUN+™," and "SPEEDROLL™," Saucony offers innovative footwear and apparel across categories like Road, Trail, and Originals, tailored for lifestyle.

Its mission is to inspire and support people to live better lives through running culture, self-expression, and global impact.

Saucony Japan Official Instagram: https://www.instagram.com/saucony_japan

Marubeni Consumer Link Co., Ltd. Company Overview

Marubeni Consumer Link Co., Ltd. was established in April 2026 through the merger of Marubeni Fashion Link Corporation and Marubeni Consumer Brands Corporation, operating as a lifestyle business company within the Marubeni Group. It engages in the planning, manufacturing, and sales of apparel, footwear, and miscellaneous goods, as well as brand-related businesses. By consolidating and strengthening integrated functions from product creation to marketing and sales, and through collaboration with domestic and international group companies and partners, the company aims to enhance product competitiveness, propose new merchandise and brands, expand business domains and operational areas, and achieve sustainable value creation in the lifestyle sector.