Popular Korean toast specialty store "isaac toast," which operates approximately 900 stores in Korea, will launch "Isaac Toast Sauce" and three types of jams (apple, peach, kiwi) in Japan. To commemorate this launch, a one-night-only offline event featuring SEVENTEEN's MINGYU, the brand model, as a guest will be held in Tokyo on May 21, 2026 (Thursday).
The popular toast specialty store "isaac toast," which operates approximately 900 stores in Korea, will begin selling its signature "Isaac Toast Sauce" and three types of jams (apple, peach, kiwi) in Japan. To commemorate the launch, a one-night-only offline event featuring MINGYU from the super popular group SEVENTEEN, who serves as the brand model, has been scheduled for May 21, 2026 (Thursday).
Event Schedule/Venue/Number of Winners
Date: May 21, 2026 (Thursday) from 5:40 PM (scheduled)
Venue: A certain location in Tokyo
Number of winners: 550 people
Event duration: Approximately 2 hours
*Details such as the venue will only be announced to the winners.
*Event duration, content, etc. are subject to change without notice.
Event Content
Scheduled to last approximately 2 hours.
- Media interview / Brand introduction
- Media photo session
- Q&A corner / Talk show where customer questions are answered
- Products will be presented to 10 lucky winners by lottery on the day (presents will be handed over by staff)
How to Participate in the Event (Brand Fan Event Invitation Lottery)
- Eligible product purchase period
April 6, 2026 (Monday) 18:00 to April 26, 2026 (Sunday) 23:59
https://morecos.hmv.co.jp/news/article/260401500/
Those who pre-order eligible products on morecos+ during the period (Lawson WEB members only) will be invited by lottery.
*Please check the special page on morecos+ for detailed application methods, eligible products, and precautions.
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: isaac toast / HMV / morecos+
FAQ
On what date, time, and in which city will the one‑night offline event for the launch of Isaac Toast Sauce in Japan be held?
The event is scheduled for Thursday, May 21, 2026, beginning at 5:40 PM, and will take place at a venue in Tokyo, Japan, whose exact address will be disclosed only to the selected winners.
How many participants will be chosen as winners for the Isaac Toast offline brand fan event, and what special prize will be presented to a subset of those winners?
A total of 550 people will be selected as event winners, and among them ten lucky individuals will receive Isaac Toast products, including the newly launched Isaac Toast Sauce and assorted jam flavors, handed directly by staff.
Which SEVENTEEN member will appear as the brand model at the Isaac Toast event, and what role does he play during the offline celebration?
MINGYU, a member of the popular South Korean boy group SEVENTEEN, will serve as the brand model and will participate in the media interview, photo session, and Q&A talk show during the offline celebration.
What new Isaac Toast products are being launched in Japan, and which three fruit jam flavors accompany the signature sauce?
Isaac Toast will launch its signature Isaac Toast Sauce together with three fruit jam varieties—apple jam, peach jam, and kiwi jam—in the Japanese market.
During which dates and through which online platform must customers pre‑order eligible Isaac Toast products to be entered into the lottery for the event?
Customers must pre‑order eligible Isaac Toast items between 6 p.m. on Monday, April 6, 2026, and 11:59 p.m. on Sunday, April 26, 2026, via the morecos+ website, limited to Lawson WEB members.