Comprehensive lock manufacturer Alpha has released a brand movie chronicling the 40-year history of its smart lock technology.
Alpha Co., Ltd. (Headquarters: Yokohama, Kanagawa; President and Representative Director: Tetsuyuki Tsukano; hereinafter "Alpha"), a comprehensive lock manufacturer, is pleased to announce the release of a brand movie for its "PREMIUM SMART LOCK" series, which has reached a cumulative sales volume of 1.38 million units (as of February 2026).
This movie looks back on 40 years of smart lock history and technology, starting with the 1984 launch of "Digita-Lock," Japan's first keyless entrance lock. It also highlights Alpha's approach to manufacturing and its vision for the future.
・Brand Movie Overview
Where to watch: Alpha official website / Alpha official online store / Official YouTube channel
■ Video URL: https://youtu.be/pIm3UHOo000
■ Duration: 2 minutes and 26 seconds
■ Content:
The brand movie uses a rhythmic structure and sound design—incorporating footsteps and the operation sounds of smart locks—to depict the 40-year evolution of Alpha's smart locks across three generations.
Starting with the birth of Japan's first keyless entrance lock, the video illustrates how Alpha has continued to provide safety and security by applying technologies cultivated through its automotive parts business.
Furthermore, it conveys how the technology and experience accumulated over the years have evolved Alpha's smart locks into the "PREMIUM" line, while reaffirming the company's commitment to supporting the security of everyone's daily lives into the future.
FACT BOX
- Source: PR TIMES
- Category: News
FAQ
When was Alpha Co., Ltd.'s first keyless entrance lock, Digita-Lock, launched, and what significance does it hold in Japan's lock industry?
Digita-Lock was launched in 1984 and is recognized as Japan's first keyless entrance lock, marking the beginning of Alpha Co., Ltd.'s smart lock innovation.
What cumulative sales volume has the PREMIUM SMART LOCK series achieved as of February 2026, according to Alpha Co., Ltd.'s announcement?
The PREMIUM SMART LOCK series has reached a cumulative sales volume of 1.38 million units as of February 2026.
Where can viewers watch the brand movie released by Alpha Co., Ltd. for the PREMIUM SMART LOCK series, and what is the video’s runtime?
Viewers can watch the brand movie on Alpha’s official website, its official online store, and the official YouTube channel, and the video runs for 2 minutes and 26 seconds.
Who is the President and Representative Director of Alpha Co., Ltd., and which city in Kanagawa Prefecture serves as the company’s headquarters?
The President and Representative Director of Alpha Co., Ltd. is Tetsuyuki Tsukano, and the company’s headquarters are located in Yokohama, Kanagawa Prefecture.
How does Alpha Co., Ltd. describe the technological influences behind its PREMIUM SMART LOCK evolution, particularly regarding its automotive parts business?
Alpha Co., Ltd. states that the technology and experience gathered from its automotive parts business have been applied to evolve its smart locks into the PREMIUM line, enhancing safety and security for daily life.