Klook, a global travel and experience booking app, is launching the '#Klook Travel Senryu 2026' campaign on X and Instagram, starting May 16th, aligning with Japan's 'Travel Day'. Commemorating the day Matsuo Basho departed for his 'Oku no Hosomichi' journey, Klook invites modern travelers to share their excitement and unexpected travel moments through traditional 5-7-5 syllable poems. Participants can win Klook e-gift cards, with the top 'Gold' prize worth 30,000 yen. The campaign runs until June 14th, and winners will be announced after July 1st.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: Klook Travel Technology Limited / JTB