Which two companies are involved in the 'hibi x Morisawa' collaboration and what are their respective locations?

Kobe Match Co., Ltd. in Taishi-cho, Ibo-gun, Hyogo Prefecture and Morisawa Inc. in Naniwa-ku, Osaka are the collaborating companies.

When was the original 'hibi x Morisawa' collaboration box first released and why was it re-released in 2026?

The original collaboration box was first released in 2018 and was re-released in 2026 to mark hibi's 10th anniversary and transition into its 11th year.

What items are included in the 'hibi x Morisawa' collaboration box and how many incense sticks are in the set?

The box includes 3 types of incense with 8 sticks each, an exclusive mat, and a gift paper bag, totaling 24 incense sticks.

Where can customers purchase the 'hibi x Morisawa' collaboration box starting April 10, 2026, and what is the retail price?

The product is available at hibi direct-managed stores and the hibi official online store for 3,410 yen including tax starting April 10, 2026.

Collaboration Box 'hibi x Morisawa: Experiencing Daily Scents Through Typography' Returns from 10-Minute Aroma 'hibi'. On Sale from April 10, 2026.

Q: What is the full name of the collaboration product between hibi and Morisawa released on April 10, 2026?

The full name of the collaboration product is 'hibi x Morisawa: Experiencing Daily Scents Through Typography', released on Friday, April 10, 2026.

Published Apr 10, 2026 8:00 PM ・ Updated Jun 17, 2026 3:07 AM ・ 4 min read ・ Source: PR TIMES

Kobe Match's 10-minute aroma 'hibi' and font maker Morisawa are re-releasing their popular 2018 collaboration box on April 10, 2026. This special product offers an experience that fuses the cultures of typography and scent.

Kobe Match Co., Ltd. (Location: Taishi-cho, Ibo-gun, Hyogo Prefecture / CEO: Masafumi Sagayama), the creator of 'hibi', an original incense that requires no lighting tool, will sell a collaboration box with font maker Morisawa Inc. (Location: Naniwa-ku, Osaka / President & CEO: Akihiko Morisawa) titled 'hibi x Morisawa: Experiencing Daily Scents Through Typography' starting Friday, April 10, 2026, at hibi direct-managed stores and the online store.

This product is a collaboration box that was originally released in 2018 to popular acclaim. It proposes a special experience born from fusing the cultures of typography and scent: 'feeling scent through typography, and reading typography through scent.'

### "An Intersection of Sensibility and Culture" — 10 Minutes Woven by Typography and Scent.

What is being sold this time is a collaboration box that reinterprets past archives. It was realized with the desire of two companies, which have accumulated history, to connect their respective cultures to the future. Morisawa Inc., which has supported written culture. Kobe Match Co., Ltd., which has inherited the roots of matches. Precisely because they have walked through a long history of culture, there is a story that resonates with modern sensibilities.

Furthermore, the hibi brand celebrated its 10th anniversary last year and is entering its 11th year this year. The decision to re-release it was made with the intention of taking a step towards the next 10 years.

Product Overview

Product Name: hibi x Morisawa: Experiencing Daily Scents Through Typography. Contents: 3 types x 8 sticks / Exclusive mat / Comes with a paper bag for gifting Price: 3,410 yen (tax included) Release Date: Friday, April 10, 2026 Sales Locations: hibi official online store, hibi direct-managed stores (STORE TOKYO, FACTORY SHOP)

### Experiencing Daily Scents Through Typography.

FACT BOX

Source: PR TIMES
Category: New Product

Collaboration Box 'hibi x Morisawa: Experiencing Daily Scents Through Typography' Returns from 10-Minute Aroma 'hibi'. On Sale from April 10, 2026.

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