[Case Study Interview] "Business is ultimately about people." Why a SaaS company focused on efficiency chose the KOBUSHI community as its marketing hub.

KASHIKA Inc. (CEO: Mr. Ozawa), which operates three SaaS products in the SNS and sales domains with the mission of "accelerating management decision-making based on data," has joined the community sponsor program of the Shibuya-based marketer and entrepreneur community, KOBUSHI MARKETING. By continuously generating "trust-based business negotiations" that are difficult to obtain at trade shows, they have realized concrete business growth, including generating 30-50 leads and achieving a conversion rate of up to 20%. In this release, we interviewed CEO Ozawa about the challenges before joining, the deciding factors, and the changes after implementation.

Read the full case study interview here: https://kobushi.marketing/interview/kashika/ List of Case Study Interviews COLOR.as CEO Mr. Mizuno × KASHIKA CEO Mr. Ozawa

Service Overview KOBUSHI MARKETING is a marketer and entrepreneur community with over 4,000 annual participants, based at "KOBUSHI BEER LOUNGE & BAR" in Shibuya. A key feature is that sponsor companies receive priority "introductions" through social media and networking events, continuously creating business opportunities at a low cost. To date, this has even led to deals worth tens of millions of yen. Details on Community Sponsorship Pre-implementation Challenges and Deciding Factors