Koikeya Co., Ltd. (President: Akira Sato) is reviving the 'Pinky' brand, which was once popular among youth, as 'Pinky Mist,' an adult-only product for inhaling, starting early July 2026 at Don Quijote stores nationwide.

*This product is intended for sale and use by individuals aged 20 and older. Manufacturing and sales are handled by Lightec Co., Ltd.

'Pinky' was a popular small fruit mint tablet candy sold by Koikeya (formerly Frente International) from 1997 to 2018. It gained popularity among young people thanks to its iconic TV commercials in the late 1990s and its brand character, 'Pinky Monkey.'

Although production ended in 2018, Pinky is still remembered as a staple of 'Heisei-era snacks.' 'Pinky Mist' was created for adults who miss the original brand, utilizing the 'delicious and refreshing' characteristics of the original while re-imagining it as a refreshing mist to inhale.

'Pinky Mist' is a refreshing 'inhale-able snack.' It transforms the popular fruit mint flavors into water vapor for a new way to refresh. With zero calories, it provides satisfaction anytime you feel like snacking. It is ideal for relaxing during work, curbing cravings while dieting, or trying something new.

Seven flavors are available: Peach Mint, Cool Mint, Grape Mint, Lychee Squash, Lemon Lime Mint, Orange Citrus, and Blueberry Soda, all chosen from the most popular original Pinky varieties.

The cap is shaped like the 'Pinky Monkey' character, which can be enjoyed as a figure or charm after use.

This product is Koikeya's challenge to seek new value in snacks, addressing three main concerns: calorie/fat intake, physical messiness/portability, and the associated psychological stress.

Product Overview: - Product Name: Pinky Mist (approx. 900 puffs) - Price: 1,980 yen (tax included) - Release Date/Retailer: Early July 2026 / Don Quijote stores exclusive.

About Lightec Co., Ltd.: Lightec is a long-established manufacturer of lighters and smoking accessories with over 80 years of history.

FACT BOX

  • Source: PR TIMES
  • Category: New Product