"We Want to Support Those Struggling with Food" - LOCALO Noodle Reaches 400,000 Meals Sold, Donates 30,000 Meals to 600 Children's Cafeterias Nationwide

"Because I'm dieting" or "It's too late at night"—we often hesitate to eat, burdened by guilt. LOCALO Noodle (Rokaro Noodle) was born to eliminate this daily "guilt" and allow people to truly enjoy their meals.

Yet, there are others in the world who face entirely different challenges around eating. Grand Bleu&Co., Ltd. (CEO: Koji Aoki), in partnership with Kokunawa Holdings Co., Ltd. and the nonprofit organization Cycle Stock, is launching a new form of social contribution. This includes the project 'LOCALO Noodle 100,000 Meals Support Action,' which delivers products not just for sales, but directly to those in need, and the experiential event 'Guilt-Free Dining,' open to everyone.

"We're doing this not to sell, but to deliver."

No more restraint. Gently satisfying. This is what LOCALO truly wanted to achieve.

Thanks to your continued support, LOCALO Noodle has now surpassed 400,000 meals sold.

At this major milestone, we reflected deeply on what our brand could do for society. We concluded that delivering our products to those struggling with food insecurity and supporting their daily lives is one of our core missions.

Therefore, we are now launching a new initiative to deliver LOCALO Noodle to children's cafeterias, child welfare facilities, and single-parent households across Japan through the Cycle Stock system.

LOCALO Noodle values "guilt-free eating"—the joy of enjoying delicious food without worrying about calories. This is a small happiness for us. But shifting our perspective, many families face food insecurity due to economic or environmental reasons—unable to access nutritious meals or feed their children until they're full.

The value we offer—"gentle satisfaction"—should also reach these households. We aim to be a brand that continuously gives back to society, not just keeping profits for ourselves. Rather than one-off promotions or inventory clearance, we want to build a sustainable system to keep delivering. Driven by this strong belief, the project has begun—sharing our delicious noodles first with those who need them most.

Understanding the Kind System: Cycle Stock

Supporting this initiative is the "Cycle Stock" system promoted by our partners, Kokunawa Holdings and the nonprofit Cycle Stock.

Food manufacturers often have surplus products that are perfectly safe and delicious but become unsellable due to reasons like approaching expiration dates or packaging redesigns. Cycle Stock is a system that redirects these quality foods—instead of discarding them—to places in need, such as children's cafeterias and single-parent households, creating a smooth circulation (cycle) of food.

By leveraging this system, LOCALO Noodle can now be delivered in the most meaningful way—bringing joy instead of ending up in waste.

First Phase: Delivering 30,000 Meals to 600 Organizations

This project aims to support a total of 100,000 meals. As a major first step, we will distribute 30,000 meals free of charge to nonprofit organizations nationwide.

We plan to deliver 50 meals (one set) to each of 600 organizations, including children's cafeterias, child welfare facilities, single-parent support groups, and food banks. The product cost is fully covered by us, and organizations only need to cover actual shipping fees—ensuring broad and sustainable distribution without burden.

Three flavors are available (200 cases each):

Komtsan Soup

An authentic Korean-style Komtsan soup featuring rich, creamy broth made from slow-simmered beef bones.

[Allergens] Wheat, dairy, beef, soy

*Produced in a facility that also handles shrimp, crab, and eggs.

Mentai Cream Sauce

A refined and smooth flavor combining the mild richness of soy milk with the savory taste of spicy cod roe.

[Allergens] Wheat, dairy, soy, pork

*Produced in a facility that also handles shrimp, crab, and eggs.

Truffle Cream Sauce

A rich, creamy sauce that maximizes the luxurious aroma of truffles.

[Allergens] Dairy, soy, chicken

*Produced in a facility that also handles shrimp, crab, wheat, and eggs.

How to Receive

The Delicious Support Circle: "Guilt-Free Dining"

To raise public awareness and expand the circle of support, we will open "Guilt-Free Dining by LOCALO," a real-life experiential event.

Attendees will enjoy a special tasting experience with several of LOCALO Noodle's premium original sauces.

Participation is on a "pay-what-you-wish" (donation) basis. There is no fixed ticket price. If you think "This was delicious" or "This initiative is great," we kindly ask for a voluntary donation.

All donations collected will not be used as profit. They will be fully allocated to cover shipping and logistics costs for future food support deliveries to organizations nationwide. The meal you enjoy today can become a warm meal for someone else tomorrow. We invite you to experience this gentle cycle of giving. The event is scheduled for September and beyond.

Organizer's Comment | Koji Aoki

Koji Aoki, CEO of Grand Bleu&Co., Ltd. Leading initiatives in brand development, e-commerce, and marketing to transform quality products into impactful solutions. As the lead architect of the 'LOCALO Noodle 100,000 Meals Support Action,' he drives the overall vision.

LOCALO Noodle is not just a brand that offers delicious and healthy food. We want to be a brand that supports those who face daily struggles with meals. This initiative is not about distributing surplus. It's about delivering valuable products to those who need them. This is our challenge—to make this cycle of giving a normal, sustainable practice. We hope to build this new form of support together with everyone, where enjoying food and helping others go hand in hand.

We are deeply grateful to all who have supported LOCALO Noodle to reach 400,000 meals in just one year. Being able to give back to society in this way brings us great joy. We will continue striving to be a brand that supports everyone's daily meals.

[Application Overview for Partner Organizations] LOCALO Noodle 100,000 Meals Support Action (Phase 1)

Support Scale

30,000 meals (50 meals per organization)