Background and Purpose of Joining HIS Group In recent years, user experiences in travel and mobility have diversified, and there is a growing demand for "comfort" and "experiential value" beyond mere "movement." Particularly in scenarios involving long-distance travel and overnight stays, interest in products that enhance comfort has expanded. Kokoro Kikaku Inc. has been developing "Tabine," a product brand aimed at reducing stress during travel, under the concept of "maximizing performance upon arrival." Meanwhile, HIS, primarily focused on the travel business, possesses a diverse customer base and sales channels. Through this partnership, the aim is to integrate the assets of both companies, combining product development capabilities with sales power, to realize new value provision in the travel and mobility sector.
Future Development and Growth Strategy Going forward, we will promote the following initiatives: ・Expansion of sales channels utilizing HIS's travel customer base ・Joint development of new products optimized for travel scenes ・Strengthening sales and wholesale not only online but also at airports, stations, and retail stores We aim to establish "Tabine" as a brand that enhances "performance upon arrival" by accelerating product development that improves user experience in various travel scenes such as movement, accommodation, and rest, and by strengthening wholesale to retailers, including discount stores.
About the "Tabine" Brand "Tabine" is a product brand based on the concept of "maximizing performance upon arrival." Focusing on the physical burden and stress during long hours of travel, it offers products that combine functionality and portability, such as the Amazon bestseller* Tabine Neck Pillow, the Tabine Cushion which received significant attention on social media with its catchy phrase "Your bottom feels fluffy!", and related accessories. In the future, we will expand our product lineup to accommodate a wider range of travel scenarios and proceed with product development based on user experience. Currently, we are also promoting wholesale sales for corporations and partnerships with various sales partners. Through collaborations with retailers, we aim to further enhance brand recognition and create sales opportunities. <Product Sales Page URLs> Tabine Neck Pillow Tabine Butt Cushion Laundry Set *As of March 31, 2026
Company Profile Company Name: Kokoro Kikaku Inc. Representative: Reo Ueno Established: March 16, 2023 Email Address: [email protected] URL: https://www.kokoro-kikaku.co.jp/
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- Source: PR TIMES
- Category: News