Event

Sales of 'Rock Ice(R) Shaved Ice' at the 'Hita River Opening Tourist Festival' on May 23 (Sat) and 24 (Sun)

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 22, 2026 7:00 PM ・ Updated Jun 14, 2026 7:34 AM ・ 3 min read ・ Source: PR TIMES

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⚡ Key Points

Kyushu Kokubo Co., Ltd.
will set up a stall at the 79th Hita River Opening Tourist Festival on May 23-24, 2026.
In addition to selling 'Rock Ice(R) Shaved Ice' at the Hita Station square, they will collaborate with the Hita Mikuma High School 'Mikuma Market Club' on the 23rd.

Kyushu Kokubo Co., Ltd. will set up a stall at the 79th Hita River Opening Tourist Festival on May 23-24, 2026. In addition to selling 'Rock Ice(R) Shaved Ice' at the Hita Station square, they will collaborate with the Hita Mikuma High School 'Mikuma Market Club' on the 23rd.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000063.000143588.html Distributor: PR TIMES
Published: May 22, 2026

Kyushu Kokubo Co., Ltd. (KOKUBO Group, HQ: Hita City, Oita Pref., President & CEO: Yuki Kimura) will participate in the 79th Hita River Opening Tourist Festival, to be held on May 23 (Sat) and 24 (Sun), 2026, for the purpose of community contribution and interaction. They will sell 'Rock Ice(R) Shaved Ice' in collaboration with the Oita Prefectural Hita Mikuma High School 'Mikuma Market Club.'

● 'Fluffy Rock Ice(R) Shaved Ice' Rock Ice shaved ice (strawberry, mandarin orange, peach) will be sold at the festival. On Saturday the 23rd, they will provide students with opportunities for social experience through the sale of shaved ice in collaboration with the Hita Mikuma High School 'Mikuma Market Club.'

● Rock Ice Booth Details Location: Hita Station Square Hours: Saturday 12:00-21:00, Sunday 10:00-16:00

● Appearance They will appear on the KCV live broadcast program 'KCV Special Stage' to talk about 'heatstroke and heat countermeasures.'

● About the KOKUBO Group The KOKUBO Group is committed to the 'creation of a rich food culture nurtured by ice.' They pursue new possibilities for Rock Ice, conducting social contribution activities through sports icing and heatstroke countermeasures. Additionally, they are certified as a 'Health & Productivity Management Outstanding Organization 2026 (Small and Medium-sized Enterprise Category).'

FACT BOX

Source: PR TIMES
Category: Event

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Announced　May 22, 2026 7:00 PM — Distributor PR TIMES
Collected　May 22, 2026 10:31 AM
AI structured & analyzed　May 22, 2026 1:13 PM
Desk-reviewed & published　May 22, 2026 7:00 PM

FAQ

What are the main initiatives of Kyushu Kokubo at the '79th Hita River Opening Festival'?

Kyushu Kokubo will sell 'Rock Ice (R) shaved ice' at the Hita Station Square and support student sales experiences in collaboration with Hita Mima High School's 'Mima Market Club.' Additionally, they will appear on a KCV live broadcast to explain heat countermeasures.

When and where will the Rock Ice (R) shaved ice be sold?

The Rock Ice (R) shaved ice will be sold at Hita Station Square. The dates and times are May 23, 2026 (Saturday) from 12:00 to 21:00, and May 24 (Sunday) from 10:00 to 16:00.

How is the KOKUBO Group addressing heatstroke prevention?

As a supporter of the 'Heatstroke Prevention Awareness Project,' the KOKUBO Group is promoting heat countermeasures using the cooling power of Rock Ice and advancing related activities.

Can you tell me about the history of the 'Rock Ice' brand by the KOKUBO Group?

Kokubo Seihyo Cold Storage began selling 'cracked ice' under the 'Rock Ice (R)' brand in 1973, and it celebrated its 50th anniversary in October 2023.

What is the organizational structure of the KOKUBO Group?

The KOKUBO Group is composed of Core Kokubo Holdings Co., Ltd., Kokubo Seihyo Cold Storage Co., Ltd., various KOKUBO corporations in East Japan, Hokkaido, Tokai, West Japan, and Kyushu, as well as KOKUBO ROCK ICE (THAILAND) CO., LTD. in Thailand.

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Washin AI News Desk“Sales of 'Rock Ice(R) Shaved Ice' at the 'Hita River Opening Tourist Festival' on May 23 (Sat) and 24 (Sun)”AI News by Washin Village（和心村）, May 22, 2026. https://aeo.idaeo.ai/ai/kokuboice-co-jp/en/news/2026-05-22-sales-of-rock-ice-r-shaved-ice-at-the-hi

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