Event Marketing Service 'Kokuchpro' Launches New 'Targeting Ads' Utilizing Data from 1 Million Members - Filter by Genre and Region, Delivery Available from 1 Yen per Email

Kokuchpro Inc. (Headquarters: Hidaka-cho, Hidaka-gun, Wakayama Prefecture, CEO: Kenji Ota) has launched "Targeting Ads," a new advertising plan for its event and seminar marketing service "Kokuchpro." This plan allows targeting users by genre and prefecture, delivering ads only to highly interested users. Utilizing data from a cumulative total of over 1 million members, it achieves high-precision customer acquisition at a low cost starting from 1 yen per email.

Background: Growing Need for Efficiency in Event Marketing In the event and seminar market, the shift to online and the diversification of themes have increased the importance of "efficient customer acquisition" for organizers. With conventional advertising methods, ads are often delivered regardless of interests, leading to issues such as: - Generation of wasteful distribution costs - Low accuracy in reaching the target audience

Against this background, "Kokuchpro" developed a new advertising plan to realize more efficient and effective customer acquisition.

New Service Overview: "Targeting Ads" "Targeting Ads" is an advertising menu that utilizes Kokuchpro's member data to distribute event information to users narrowed down by genre and region. Because delivery is based on past event participation history (genre and prefecture), it enables a highly precise approach compared to conventional mass-delivery advertising.

Main Features

### 1. Targeted Delivery by Genre and Region - Genres such as networking/exchange events, business, and money - Area designation by prefecture - Combination of both conditions is also possible Delivery can be narrowed down to highly interested users.

### 2. Two Delivery Formats to Choose From - Event list targeting email (up to 5 events listed) - Free-text targeting email (appeal with flexible content) It also supports announcements for external events.

### 3. Low-Cost Ad Delivery The delivery unit price can be set starting from 1 yen per email. Ads can be placed for a small amount, making it suitable for test distribution as well.