mi luna, a sustainable jewelry brand that upcycles natural stones and pearls to illuminate the individuality of modern women, is launching a special project called 'Jewelry Mood Guide' in time for the bonus season.
Celebrating its 7th anniversary this year, mi luna has centered its product development around the theme of being like a 'moon' that lights up the lives of women today.
During this season, when many consider self-rewards, the brand proposes jewelry that acts as an emotional amulet to support the feelings and aspirations of women—whether it be to 'move forward,' 'retain softness,' or 'balance one's heart.'
Jewelry Mood Guide Overview
This featured project introduces natural stones that resonate with your current mood or the self you wish to become, organized by purpose and mood.
Examples: - 'To balance a tired heart': Tourmaline - 'To move forward': Rutilated Quartz - 'To nurture kindness and beauty': Rose Quartz - 'To take on new challenges': Garnet
On the feature page, the brand also plans to launch an original 'Natural Stone Mood Map' content, organizing gemstones by various themes.
About Sustainable Jewelry Brand 'mi luna'
mi luna is a sustainable jewelry brand operated by Luna Vista Co., Ltd., in collaboration with the brand reuse company KOMEHYO. The brand breathes new life into natural stones and pearls acquired by KOMEHYO, transforming them into one-of-a-kind jewelry pieces through upcycling.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: KOMEHYO
- Products / services: mi luna / Jewelry Mood Guide