KONCIWA Launches New Lightweight UV-Protective Umbrella Featuring Yoda Yuki in Top Fashion Magazines

KONCIWA Co., Ltd. (headquartered in Bunkyo-ku, Tokyo), the lifestyle brand centered around umbrellas under the name 'KONCIWA,' will sequentially feature its latest visual campaign starring brand ambassador Yoda Yuki in three major fashion magazines—'VERY,' 'Oggi,' and 'ar'—from May through June.

As June arrives, with increasingly intense UV rays and sudden weather changes, KONCIWA introduces the 'MFU 1S AIR,' a dual-purpose sun and rain umbrella that combines 'smart usability with one-second folding' and an astonishingly lightweight design of just 200 grams.

Featured across publications that shape lifestyle and fashion trends, the campaign highlights the product's appeal as an essential summer item—elegant, effortless, and perfectly suited to help consumers navigate the hot season in style, all enhanced by Yoda Yuki’s radiant and graceful presence.

Magazine Advertising Schedule

From May to June, advertisements will appear in the following popular fashion magazines (issue dates). Styling that aligns with each magazine’s target audience’s lifestyle is also worth noting.

'Very' June Issue (released May 7)

—Targeting 30s and 40s married women and mothers, promoting smart functionality for daily school drop-offs and outings.

'Oggi' July Issue (released May 28)

—For stylish working women in their 20s and 30s, offering a high-quality, sleek design perfect for daily commutes.

'ar' July Issue (released June 12)

—For trend-conscious women in their 20s, introducing the latest UV and heat protection solutions that preserve both skin tone and personal style.

Featured Model: MFU 1S AIR

The umbrella held by Yoda Yuki in these visuals is KONCIWA’s latest flagship product, the 'MFU 1S AIR.'

Featuring proprietary 10D ultra-thin high-density fabric and carbon fiber ribs, it achieves an incredible weight of just 200 grams while maintaining exceptional durability. Its standout feature is an innovative structure that automatically aligns the folds the moment it closes. This 'one-second smart folding' delivers an unprecedented level of convenience, making it an indispensable item for summer handbags and the seasons ahead.

Learn More

Company Overview

Company Name: KONCIWA Co., Ltd.

Business: Planning, development, and sales of lifestyle products centered on umbrellas

Official Website: https://www.konciwa.com

Media Contact

KONCIWA Co., Ltd. TEL: 03-4578-0000 (main)

Hikawa Building 1F, 3-4-3 Hongo, Bunkyo-ku, Tokyo 113-0033

＜KONCIWA Official Website & SNS＞

Online Store: https://konciwa.com/

Instagram: https://www.instagram.com/konciwa_official/

X: https://x.com/Konciwa100

Facebook: https://www.facebook.com/people/Konciwa-Japan/61559899507418/

TikTok: https://www.tiktok.com/@konciwa

LINE: @617erxdb

E-mail: [email protected]