Kono Hoken! Announces "Insurance of the Year 2026"! Which Insurance Was Most Chosen Last Year?! | Insurance Comparison & Quote Site "Kono Hoken!"

Sasuke Financial Lab Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kiyotaka Matsui), which operates the comprehensive insurance comparison and quote site "Kono Hoken!" (https://konohoken.com/), has announced the "Insurance of the Year 2026" awards, recognizing insurance products that garnered particularly high support from customers based on the number of contracts and applications in 2025.

Click here for the special page.

About Kono Hoken! "Insurance of the Year"

Survey Overview

The Insurance of the Year awards select the top 1st to 3rd most chosen insurance products in each insurance category, based on the number of contracts and applications for insurance products listed on Kono Hoken!.

Survey Period

January 1, 2025 – December 31, 2025

Award Categories

- Medical Insurance - Cancer Insurance - Female Medical Insurance - Life Insurance for People with Pre-existing Conditions - Medical Insurance for People with Pre-existing Conditions - Cancer Insurance for People with Pre-existing Conditions - Income Protection Insurance - Term Life Insurance - Whole Life Insurance - Income Compensation Insurance - Long-term Care Insurance - Dementia Insurance - Single Premium Whole Life Insurance - Variable Life Insurance - Foreign Currency-denominated Insurance - Automobile Insurance - Pet Insurance - Overseas Travel Insurance

Remarks

- In case of product revisions or renewals, the ranking of the previous product will be carried over. - This explains the outline of the products. For details on insurance products, please be sure to check the insurance company's website, brochures, contract summaries, cautionary information, policy terms and conditions, etc. Also, the displayed insurance premiums are examples of insurance plans. Premiums vary depending on preconditions (age, gender, etc.). When selecting a product, please comprehensively compare and consider not only the premium but also other factors such as coverage details. - Expert comments are evaluations of each product from our life consultants, published with the insurance company's consent.

Award General Review

Thank you for always using Kono Hoken! (operated by Sasuke Financial Lab Inc.). We are pleased to announce the "Kono Hoken! Insurance of the Year 2026" awards, which recognize insurance products supported by our customers throughout the year. This year, we have added three new categories: "Single Premium Whole Life Insurance," "Variable Life Insurance," and "Foreign Currency-denominated Insurance," bringing the total to 18 categories for the annual awards.

Reflecting on Insurance Trends in 2026

[Life Insurance Sector: Balancing Protection and Asset Formation]

Amid recent price increases and a heightened awareness of future preparedness, there is a growing number of people considering insurance not only for traditional "just-in-case protection" but also with the mid-to-long-term goal of "increasing and preserving assets." Against this backdrop, consultations for complex products with multiple functions, such as variable life insurance and foreign currency-denominated insurance for active asset management, and single premium whole life insurance for smooth asset succession to the next generation, have significantly increased.

[Non-life Insurance and Small-amount Short-term Insurance Sector: Expanding Needs Due to Environmental Changes]

As the environment surrounding daily life changes, there is a demand for coverage tailored to individual lifestyles. Interest remains high in travel insurance due to the full recovery of domestic and international travel demand, and in reviewing automobile insurance coverage in response to advancements in automotive safety technology. Furthermore, as more people welcome pets as irreplaceable family members, the demand for pet insurance is expanding to prepare for increasingly sophisticated and expensive animal medical care, with a growing number of online enrollments for easy comparison and consideration at one's own timing.

Further Thoroughness in Customer-Centricity and Integration of Digital and In-Person Services

As application methods diversify, there is an increasing trend towards flexible usage that combines easy online comparison and consideration with professional consultation for complex issues such as life planning and asset formation. This year, with the enforcement of the revised Insurance Business Act and supervisory guidelines, Kono Hoken! will further thoroughly implement customer-centric business operations. By integrating the convenience of digital services with the extensive support of consultants, we will continue to sincerely assist each customer in choosing the optimal insurance. We kindly ask for your continued patronage.

Kiyotaka Matsui, Representative Director & CEO, Sasuke Financial Lab Inc.

1st Place Award-Winning Products by Category

Life Insurance

Medical Insurance Nanairo Life Nanairo Medical Kiso

Cancer Insurance Hanasaku Life Hanasaku Cancer Insurance

Female Medical Insurance Orix Life Medical Insurance CURE Lady Next

Life Insurance for People with Pre-existing Conditions Orix Life Whole Life Insurance RISE Supp