Konoike Transport Wins 'Excellence Award' at the 20th Nippon Broadcasting CM Grand Prix

Konoike Transport Co., Ltd. received the Excellence Award in the under 40-seconds category at the 20th Nippon Broadcasting CM Grand Prix, sponsored by Nippon Broadcasting System. This award evaluates the message power and creativity of commercials broadcast on Nippon Broadcasting System. The winning work was an adaptation into a radio commercial of the Grand Prix winner from the 62nd Sendenkaigi Awards, where Konoike Transport proposed the challenge of expressing the diverse appeal of the KONOIKE Group, which is hard to describe in one word. The commercial impressively conveys the group's diverse businesses through humorous and rhythmic dialogue.