'Hiyashi Series' Renews & 'Hiyashi Scalp Cleansing' Debuts, Proposing a New 'Frozen Head Spa Menu' for Salons! Prevents sweat, stuffiness, and odor from summer heat, for a cool, refreshed, and revitalized feeling!

The professional business division of Kracie Co., Ltd. (Home Products Company), which handles products for beauty salons, will renew the design of the **"Hiyashi Series"**, which has been adopted by many beauty salons as a hair care hospitality for hot summers, and will also launch a new item, **"Hiyashi Scalp Cleansing"**, on Monday, April 6, 2026.

Based on the concept of "Wa Modern," reminiscent of Japanese harmony, a new design featuring an emotional navy blue base has been adopted. Furthermore, "Scalp Cleansing," which removes excess sebum and dirt from the scalp, has been added as a new item, enabling treatments that provide an even greater sense of coolness than ever before. In line with the new lineup, we propose a new salon value: the "Frozen Head Spa Menu."

From left: Hiyashi Shampoo, Hiyashi Conditioner, Hiyashi Scalp Cleansing, Hiyashi Tonic Scalp & Body

**[Development Background]**

The "Hiyashi Series" has been popular with many customers as a "summer cool-down menu" for many years. In recent years, against the backdrop of rising temperatures and increased consumer demand for refreshment, the value of coolness is not just about temperature, but about an experience that brings comfort, healing, and a sense of Japan.

In response to changing times, we have focused on strengthening the following two points:

(1) Renewed to a "Wa Modern Design" that evokes Japanese sentiment We have adopted a design that expresses the sentiment of Japanese summer with a "hemp leaf" motif pattern, commonly used in noren (shop curtains), yukata, and uchiwa (fans), and the traditional Japanese color "indigo blue (Japan Blue)". The bottle color has a calming finish while still conveying a sense of coolness. By making the conditioner white, it is easy to distinguish between shampoo and conditioner, evolving into a product that naturally blends into the salon while maintaining a strong presence, expressing a worldview that evokes the coolness of Japan.

(2) Addition of New Item "Scalp Cleansing" "Scalp Cleansing" thoroughly washes away sebum and dirt clogged in pores, creating a scalp environment where a refreshing sensation can be felt even more easily, allowing users to experience the coolness of the Hiyashi Shampoo, Hiyashi Conditioner, and Hiyashi Tonic Scalp & Body used afterwards more intensely. Furthermore, by combining it with scalp massage, it can also be applied to beauty salon head spa menus. This expands new possibilities for salon menus.

**[Product Features]**

**■ Hiyashi Shampoo** Washes the scalp refreshingly and clearly with a "Super Cool Menthol Formula *1". Hair repair ingredient "Rice Bran Fermented Extract EX *2" repairs damaged hair for a smooth finish without squeaking. ・Contains skin conditioning ingredients "Dipotassium Glycyrrhizate and Aloe Essence" ・Silicone-free ・Contains "Interlocking Fragrance" to suppress scalp odor

**■ Hiyashi Conditioner** Moisturizes both hair and scalp, leaving a light and smooth finish. Refreshing and invigorating with a "Super Cool Menthol Formula *1". Recommended for use with Hiyashi Shampoo. ・Contains hair repair ingredient "Rice Bran Fermented Extract EX *2" ・Contains skin conditioning ingredients "Dipotassium Glycyrrhizate and Aloe Essence" ・Silicone-free ・Contains "Interlocking Fragrance" to suppress scalp odor

**■ Hiyashi Scalp Cleansing** Removes sebum from the scalp and pores that is difficult to wash off with shampoo, in combination with a head massage. This makes it easier to feel the menthol in Hiyashi Shampoo and Hiyashi Conditioner, providing a cool and refreshing sensation. ・"Super Cool Menthol Formula *1" ・Contains skin conditioning ingredients "Dipotassium Glycyrrhizate and Aloe Essence" ・Silicone-free ・Contains "Interlocking Fragrance" to suppress scalp odor

**■ Hiyashi Tonic Scalp & Body** A frozen mist beauty product with popping frozen foam that tightens hair and scalp. It leads to a refreshing cool sensation and a smooth, non-sticky finish. In addition to being a tonic and body lotion, it can also be used as a dry shampoo, making it a versatile 3-way product that is highly active in hot summers.

*1: A unique formula that maximizes cooling sensation by combining "menthol" with "camphor" & "peppermint extract" & "Saxifraga stolonifera extract" (compared to our conventional products)

*2: "Rice bran extract" + "Saccharomyces/rice bran ferment extract" + "DPG"

**[Product Overview]**

Product Name Volume Retail Price

Hiyashi Scalp Cleansing 200g 2,200 yen

Hiyashi Shampoo Regular size 200mL / Pump size 500mL / Refill size (for business use) 2,000mL 1,320 yen / 2,640 yen / -

Hiyashi Conditioner Regular size 175g / Pump size 460g / Refill size (for business use) 1,450g 1,320 yen / 2,640 yen / -

Hiyashi Tonic Scalp & Body 210g 2,200 yen

* Retail prices are manufacturer's suggested retail prices (tax included). Refill sizes (for business use) are not available for retail sale.

**[Manufacturer Shipment Date]** Monday, April 6, 2026

**[Sales Channel]** Services and products can be purchased at beauty salons nationwide.

**[Website]** https://www.kracie.co.jp/professional/product/salon/hiyashi/

That's all.